Value Co-Creation using Blockchain Technology
WHEN
29 - 30 NOVEMBER 2021
WHERE
MS TEAMS
(Online)
TIME
9.00AM - 1.00PM
RM 1,250 FOR PROFESSIONALS
10% Discount for Early Bird (until 29 October 2021) / Group / Students
CONTENT SUMMARY
INTRODUCTION
Blockchain is expected to create a variety of new opportunities for businesses. Yet, little is known about how companies can exploit business value from the technology. However, without a clear understanding of how, and corresponding adaption of business practices, the realization of value is doomed to failure. Evidence is available to show that blockchain enables value creation through: Distributed Product Innovation, Controlled Customer Intimacy and Shared Operational Efficiency.
The practice of value co-creation using blockchain is one of the most important developments that service-dominant marketing introduced which has emerged as a new stream of value creation for the customers and business. The applicability of value co-creation using blockchain technology to the industry has gained acceptance with its great success in achieving the final result. Consequently, the leading multinational corporations such as Hitachi, BMW, Unilever, IKEA, and others established Value Co-Creation Labs for providing an interactive platform to the customers for engagement. The notion of advancing and excelling in the business is in every businesses’ mission and vision. To skill and approach to create greater touch lies beyond a deep understanding and application of the concept of value co-creation, hence, the skill to co-create is paramount.
This 3-days course is designed to bring the latest best practices for the participants on how to co-create value using blockchain and develop enriched experiences for the customers and other stakeholders involved in the eco-system. The course offers an inspiring combination of academic excellence and activities with case studies to learn the best practice of value co-creation using blockchain.
Activity 1: Hunting Value Champion – Practical Activity
Module 2: Zooming In and Zooming Out (ZIZO) on Value Co-Creation
Activity 2: Hunting Value Co-Creators
Module 3: Introduction to Blockchain Fundamentals
Activity 3: Blockchain and Blockchain Deployment
Module 4: Leveraging Blockchain for Business Benefits
Activity 4: Setup & Deploy Blockchain Master Node
OBJECTIVES
Upon completion of this course, participants will be able to:
WHO SHOULD ATTEND?
1. Assoc. Prof. Dr. Manzoor Ahmed Hashmani (UTP)
Dr. Manzoor Ahmed Hashmani is currently working as an Associate Professor in the Universiti Teknologi PETRONAS (UTP), Malaysia. He earned his M.E in 1997 and Ph.D. in 1999 from Nara Advanced Institute of Science & Technology, Nara (Japan). He has authored and co-authored more than 100 research articles published in various journals and conferences of international repute. He has also worked as lead research and development person in a reputable Japanese company for five years. He is a Senior Member of IEEE, executive committee member of IEEE Computational Intelligence Society's, member of Society of Engineering Education Malaysia, member of Malaysia Board of Technology, and member of Pakistan Engineering Council. His current research areas of interest include:
2. Dr. Amjad Shamim (UTP)
Dr. Amjad Shamim is currently a Senior Lecturer at the Department of Management and Humanities, and Core Researcher at Institute of Self-Sustainable Building, Universiti Teknologi PETRONAS. He obtained PhD, MS and MBA in Marketing. He has over 12 years of working experience in industry, academia, and research. He frequently conducts trainings in the areas of value co-creation, covariance based structural equation modelling, inferential statistics, survey research, marketing research and SPSS software, among others. Dr. Amjad has published his work in reputed marketing and management journals such as Journal of Retailing and Consumer Services, International Journal of Hospitality Management, Journal of Consumer Marketing, International Journal of Retail & Distribution Management, Asia Pacific Journal of Marketing and Logistics, Journal of Islamic Marketing, Journal of Entrepreneurship in Emerging Economics, International Journal of Applied Management Science, Environmental Science and Pollution Research, IEEE Access among others. In addition, he has secured 7 research grants in last 4 years from and national and international funding bodies. In 2019, he Liam Glynn Research Scholarship Award by American Marketing Association – Service Special Interest Group (AMA-SERVSIG). His research interests are in the areas of value co-creation, service-dominant logic, service thinking, service inclusion, brand experience and neuromarketing.
*fee quoted does not include SST, GST/VAT or withholding tax (if applicable)
*fee quoted does not include SST, GST/VAT or withholding tax (if applicable)
Centre for Advanced & Professional Education (CAPE)
Level 16, Menara 2,
Menara Kembar Bank Rakyat,
50470, Jalan Travers,
Kuala Lumpur.
+605 - 368 7558
cape@utp.edu.my