Blockchain is expected to create a variety of new opportunities for businesses. Yet, little is known about how companies can exploit business value from the technology. However, without a clear understanding of how, and corresponding adaption of business practices, the realization of value is doomed to failure. Evidence is available to show that blockchain enables value creation through: Distributed Product Innovation, Controlled Customer Intimacy and Shared Operational Efficiency. 

The practice of value co-creation using blockchain is one of the most important developments that service-dominant marketing introduced which has emerged as a new stream of value creation for the customers and business. The applicability of value co-creation using blockchain technology to the industry has gained acceptance with its great success in achieving the final result.  Consequently, the leading multinational corporations such as Hitachi, BMW, Unilever, IKEA, and others established Value Co-Creation Labs for providing an interactive platform to the customers for engagement. The notion of advancing and excelling in the business is in every businesses’ mission and vision. To skill and approach to create greater touch lies beyond a deep understanding and application of the concept of value co-creation, hence, the skill to co-create is paramount.  

This 3-days course is designed to bring the latest best practices for the participants on how to co-create value using blockchain and develop enriched experiences for the customers and other stakeholders involved in the eco-system. The course offers an inspiring combination of academic excellence and activities with case studies to learn the best practice of value co-creation using blockchain.