Value Co-Creation Training

  LEVEL : BEGINNER                    HRDF : CLAIMABLE 

    TRAINER : DR AMJAD SHAMIM

 

WHEN  


5 - 6 NOVEMBER 2021

 

WHERE 


MS TEAMS

(Online)

 

TIME


9.00AM - 5.00PM

 

RM 780 FOR PROFESSIONALS

10% Discount for Early Bird (until 5 October 2021) / Group / Students

CONTENT SUMMARY

INTRODUCTION

In a market, where products and services are perceived as a means of exchange rather than the basis of exchange, the conventional approach to selling needs a radical change in mindset. The sales professionals need to be more strategic in their approach of facilitating customers in their practices based on co-creating value rather than selling value. The co-creation approach involves redefining the way sales professionals and organizations engage with customers, suppliers, partners, and other actors, by bringing them into the process of value creation and engaging them in enriched experiences. 

The concept of value co-creation is one of the important developments that service-dominant logic of marketing for the first time introduced which has emerged as a new stream of value creation. The applicability of value co-creation to the industry has gained acceptance with its great success in achieving the final result. Consequently, the leading multinational corporations such as Hitachi, BMW, Unilever, IKEA, and others established Value Co-Creation Labs for providing an interactive platform to the customers for engagement. The notion of advancing and excelling in the business is in every businesses’ mission and vision. To skill and approach to create greater touch lies beyond a deep understanding of the concept of value co-creation, hence, the skill to co-create is paramount. 

This 2-days course is designed to bring the latest best practices for the participants on how to co-create value and develop enriched experiences for the customers and actors involved in the eco-system. The course offers an inspiring combination of academic excellence and activities with case studies to learn the best practice of value co-creation.

COURSE CONTENT

Module 1: Change the lens from ‘Goods Thinking’ to ‘Service Thinking’ 

  • Goods thinking and its problems 
  • What is service thinking? Why we need service thinking?
  • Understanding value, value creation, value co-creation (value-in-exchange vs. value-in-use vs. value-in-context)
Module 2: Zooming In and Zooming Out (ZIZO) on Value Co-Creation 
  • The nuts and bolts of value co-creation 
  • Understanding the service ecosystems at the micro level, meso level, and macro level 
  • Recognizing the Resource Integrators and Actors for Value Co-Creation 
Module 3: Stakeholder Analysis for Co-Creation 
  • Role of Stakeholder Analysis in Co-Creation 
  • Recognizing Most Powerful Stakeholders for Decision Making 
  • Recognizing Resource Integrators and Actors for Value Co-Creation 
Module 4: Executing Your Negotiation through Co-Creation 
  •  Understanding conflict management styles  
  • How to use co-creation for managing conflicts with actors


OBJECTIVES

Upon completion of this course, participants will be able to:

  • To introduce value co-creation as a strategic business practice for win-win deals 
  • To provide an understanding of the service thinking and its use in enriching customer experience through co-creation. 
  • To provide in-depth thoughts on getting ahead of the competition by exploring new ways to further enhance your competitiveness by co-creating rather than selling value to your customers 
  • To facilitate the thought process for applying value co-creation in your everyday practice to deliver higher value to the business.


WHO SHOULD ATTEND?

  • Sales professionals 
  • Marketing officers/executives/managers 
  • Corporate service managers






OUR TRAINERS




Dr. Amjad Shamim

Dr. Amjad Shamim is currently a Senior Lecturer at the Department of Management and Humanities, and Core Researcher at Institute of Self-Sustainable Building, Universiti Teknologi PETRONAS. He obtained PhD, MS and MBA in Marketing. He has over 12 years of working experience in industry, academia, and research. He frequently conducts trainings in the areas of value co-creation, covariance based structural equation modelling, inferential statistics, survey research, marketing research and SPSS software, among others. 

Dr. Amjad has published his work in reputed marketing and management journals such as Journal of Retailing and Consumer Services, International Journal of Hospitality Management, Journal of Consumer Marketing, International Journal of Retail & Distribution Management, Asia Pacific Journal of Marketing and Logistics, Journal of Islamic Marketing, Journal of Entrepreneurship in Emerging Economics, International Journal of Applied Management Science, Environmental Science and Pollution Research, IEEE Access among others. In addition, he has secured 7 research grants in last 4 years from and national and international funding bodies. In 2019, he Liam Glynn Research Scholarship Award by American Marketing Association – Service Special Interest Group (AMA-SERVSIG). His research interests are in the areas of value co-creation, service-dominant logic, service thinking, service inclusion, brand experience and neuromarketing.

COUNTDOWN

REGISTRATION FEES

      ProfessionalS       

myr780

*fee quoted does not include SST, GST/VAT or withholding tax (if applicable)

Early bird/ group/ student

myr702

*fee quoted does not include SST, GST/VAT or withholding tax (if applicable)

OUR LOCATION

Centre for Advanced & Professional Education (CAPE)

 Level 16, Menara 2, Menara Kembar Bank Rakyat, 50470, Jalan Travers, Kuala Lumpur.

CALL US

+605 - 368 7558 /

+605 - 368 8485

DROP US AN EMAIL

cape@utp.edu.my