WHEN
29 MARCH - 1 APRIL 2021
WHERE
MS TEAMS
TIME
9.00AM - 1.00PM
RM 1,250 FOR PROFESSIONALS
10% Discount for Early Bird (27 Feb 2021)/ Group / Students
COURSE SUMMARY
INTRODUCTION
In a market, where products and services are perceived as a means of exchange rather than the basis of exchange, the conventional approach to selling needs a radical change in mindset. The business and sales professionals need to be more strategic in their approach of facilitating customers in their practices based on co-creating value rather than selling value. The co-creation approach involves redefining the way sales professionals and organizations engage with customers, suppliers, partners, and other actors, by bringing them into the process of value creation and engaging them in enriched experiences.
Blockchain is expected to create a variety of new opportunities for businesses. Yet, little is known about how companies can exploit business value from the technology. However, without a clear understanding of how, and corresponding adaption of business practices, the realization of value is doomed to failure. Evidence is available to show that blockchain enables value creation through: Distributed Product Innovation, Controlled Customer Intimacy and Shared Operational Efficiency.
The practice of value co-creation using blockchain is one of the most important developments that service-dominant marketing introduced which has emerged as a new stream of value creation for the customers and business. The applicability of value co-creation using blockchain technology to the industry has gained acceptance with its great success in achieving the final result. Consequently, the leading multinational corporations such as Hitachi, BMW, Unilever, IKEA, and others established Value Co-Creation Labs for providing an interactive platform to the customers for engagement. The notion of advancing and excelling in the business is in every businesses’ mission and vision. To skill and approach to create greater touch lies beyond a deep understanding and application of the concept of value co-creation, hence, the skill to co-create is paramount.
This 3-days course is designed to bring the latest best practices for the participants on how to co-create value using blockchain and develop enriched experiences for the customers and other stakeholders involved in the eco-system. The course offers an inspiring combination of academic excellence and activities with case studies to learn the best practice of value co-creation using blockchain.
Activity 1: Hunting Value Champion – Practical Activity
Module 2: Zooming In and Zooming Out (ZIZO) on Value Co-Creation
Activity 2: Hunting Value Co-Creators
Module 3: Introduction to Blockchain Fundamentals
Activity 3: Blockchain and Blockchain Deployment
Module 4: Leveraging Blockchain for Business Benefits
Activity 4: Setup & Deploy Blockchain Master Nodes
OBJECTIVES
Upon completion of this course, participants will be able to:
To facilitate the thought process for implementing value co-creation using blockchain in your everyday practice to deliver higher value to the business.
WHO SHOULD ATTEND?
1. Assoc. Prof. Dr. Manzoor Ahmed Hashmani (UTP)
Dr. Amjad Shamim is currently a Senior Lecturer at the Department of Management and Humanities, and Core Researcher at Institute of Self-Sustainable Building, Universiti Teknologi PETRONAS. He obtained PhD, MS and MBA in Marketing. He has over 12 years of working experience in industry, academia, and research. He frequently conducts trainings in the areas of value co-creation, covariance based structural equation modelling, inferential statistics, survey research, marketing research and SPSS software, among others. Dr. Amjad has published his work in reputed marketing and management journals such as Journal of Retailing and Consumer Services, International Journal of Hospitality Management, Journal of Consumer Marketing, International Journal of Retail & Distribution Management, Asia Pacific Journal of Marketing and Logistics, Journal of Islamic Marketing, Journal of Entrepreneurship in Emerging Economics, International Journal of Applied Management Science, Environmental Science and Pollution Research, IEEE Access among others. In addition, he has secured 7 research grants in last 4 years from and national and international funding bodies. In 2019, he Liam Glynn Research Scholarship Award by American Marketing Association – Service Special Interest Group (AMA-SERVSIG). His research interests are in the areas of value co-creation, service-dominant logic, service thinking, service inclusion, brand experience and neuromarketing.
*fee quoted does not include SST, GST/VAT or withholding tax (if applicable)
*fee quoted does not include SST, GST/VAT or withholding tax (if applicable)
Centre for Advanced & Professional Education (CAPE)
Level 16, Menara 2,
Menara Kembar Bank Rakyat,
50470, Jalan Travers,
Kuala Lumpur.
+605 - 368 7558
cape@utp.edu.my