Think Design with Design Thinking
LEVEL: INTERMEDIATE HRDF: CLAIMABLE
Ten (10) CPD Hours approved by MBOT
TRAINERS:
Associate Professor Dr Noreen Izza Arshad & Dr Ahmad Sobri Hashim
3 - 4 JULY 2024
CAPE
Level 8, Permata Sapura, Kuala Lumpur City Centre, 50088 Kuala Lumpur​
9.00AM - 5.00PM
RM 2,350 FOR PROFESSIONALS
10% Discount for Early Bird (until 3 June 2024) / Group / Students
CONTENT SUMMARY
INTRODUCTION
It is a design thinking workshop that takes participants through the key steps of the design thinking process: Empathize, Define, Ideate, Prototype, and Test. The workshop commences with the "Empathize" stage, teaching participants the importance of understanding users' needs, emotions, and pain points. This foundational step ensures that solutions are truly user-centric. In the "Define" phase, participants learn to distill their empathetic insights into precise problem statements. This helps in focusing efforts on the most critical challenges to address. "Ideate" encourages participants to unleash their creativity and generate solutions. The "Prototype" stage empowers participants to turn their ideas into tangible representations. Low-fidelity prototypes are created for quick and cost-effective testing. The final "Test" phase involves real-world feedback from users, validating assumptions and refining designs through an iterative process.
Topic 1: Introduction to Design Thinking
- What is Design Thinking?
- Historical Evolution of Design Thinking
- Importance of Design Thinking in Problem Solving
Topic 2: Empathize Phase
- Understanding Empathy in Design
- Techniques for Conducting User Research
- Developing User Personas
- Identifying Pain Points and Needs
Topic 3: Define Phase
- Precision in Problem Definition
- Creating Problem Statements
- Stakeholder Analysis
- Identifying Constraints and Boundaries
Topic 4: Ideate Phase
- Techniques for Brainstorming
- Idea Generation and Divergent Thinking
- Idea Selection and Convergent Thinking
- Encouraging Creative Thinking
Topic 5: Prototype Phase
- Principles of Effective Prototyping
- Low-Fidelity Prototypes
- Building High-Fidelity Prototypes
- Iterative Prototyping and Rapid Testing
Topic 6: Test Phase
- Importance of User Testing
- Usability Testing
- Gathering and Analyzing User Feedback
- Refinement and Iteration
OBJECTIVES
Upon completion of this course, participants will be able to:
- Demonstrate understanding of the five key stages of the design thinking process: Empathize, Define, Ideate, Prototype, and Test.
- Develop the ability to perform ideation and prototyping design to address problems from a user-centric perspective and create designs.
- Conducting user testing and using feedback to refine their designs, ensuring that their solutions are tailored to the specific requirements of target audience.
WHO SHOULD ATTEND?
- Anyone working in the area of problem-solving skills and drive innovation in their respective fields. This includes designers, product managers, entrepreneurs etc.
OUR TRAINERS
1. Associate Professor Dr Noreen Izza Arshad (UTP)
Noreen Izza binti Arshad is currently an Associate Professor at the Department of Computer and Information Sciences (CISD), Universiti Teknologi PETRONAS (UTP), Malaysia. She also leads the Positive Computing Research Cluster under the Institute of Autonomous Systems at UTP. She conducts investigation and publish papers in the area of technology for the society that include robotics intervention, stuttering mobile application, content management systems and learning management systems. She has supervised more than 50 final year students on various projects that include development of mobile applications, robots, web applications, business systems and many more. Her ultimate gold is always to drive her students to create good projects that can benefit others in any way possible. Her research interest is towards understanding ways technology is used, adopted and adapted, and ways it brings value to the society, business or organizations. She has designed some methodologies, frameworks, tools and assistive technologies that include robots for children with autism spectrum disorder (ASD) and stuttering mobile application for speech therapists and people who stutter. Dr Noreen is one of the leaders in innovation fellowship of the Royal Academy of Engineering, U.K. She is always interested in exploring how the use of technology could lead to a better living and quality life; and ways to develop and promote technologies as enablers that could assist people in many aspects of life, including education, healthcare, and smart living.
2. Dr Ahmad Sobri Hashim (UTP)
Dr Ahmad Sobri is holding a post as senior lecturer at Computer & Information Sciences Department (CISD), Universiti Teknologi PETRONAS (UTP). He obtained his Doctor of Philosophy (PhD), Master of Science (MSc) and Bachelor of Technology (BTech) degrees from Universiti Teknologi PETRONAS (UTP) in Information Technology field. His research interests include IoT, data analytics, e-systems, human computer interaction, educational technologies, learning disabilities and information system. He currently involves in few research related to robotic, sentiment analysis and gestural interaction where he managed to secure research grants by funders from government and private.
REGISTRATION FEES
PROFESSIONALS
MYR2,350*
*fee quoted does not include SST, HRDF service fee, GST/VAT or withholding tax (if applicable).
EARLY BIRD/ GROUP/ STUDENT
MYR2,115*
*fee quoted does not include SST, HRDF service fee, GST/VAT or withholding tax (if applicable).
OUR LOCATION
Centre for Advanced & Professional Education (CAPE)
Level 8, Permata Sapura, Kuala Lumpur City Centre, 50088 Kuala Lumpur​
CALL US
+605 - 368 7558 /
+605 - 368 8485
DROP US AN EMAIL
cape@utp.edu.my