Structural Health Monitoring as a tool for Structural Asset Integrity: Future in Automation

  LEVEL : BEGINNER                    HRDF : CLAIMABLE 

    TRAINERS : DR AMJAD SHAMIM

 

WHEN  


1 NOVEMBER 2021

 

WHERE 


MS TEAMS

(Online)

 

TIME


9.00AM - 5.00PM

 

RM 750 FOR PROFESSIONALS

10% Discount for Early Bird (until 1 October 2021) / Group / Students

CONTENT SUMMARY

INTRODUCTION

The Co-Variance Based Structural Equation Modeling (CB-SEM) as a second-generation approach widely used by researchers to analyze the multiple relationships simultaneously. This two-day workshop will train the participants with the application of Structural Equation Modeling (CB-SEM) in Research. With the in-depth understanding of the concepts of CB-SEM, the participants will be engaged in the hands-on experience to execute SEM using AMOS software and will be provided comprehensive guide on the interpretation of the results.

COURSE CONTENT
  • Theoretical foundation of SEM
  • Why and when use SEM AMOS
  • Reflective vs. Formative constructs
  • AMOS Graphics Introduction
  • Normality tests
  • Testing Common Method Biased (CMB)
  • Confirmatory Factor Analysis (CFA)
  • Dealing with Higher Order Factors (2nd order and 3rd order constructs
  • Measurement model
  • Goodness of Fit (GOF)
  • Modification Indices and covariances
  • Composite Reliability test
  • Construct Validity (Convergent Validity, Discriminant Validity)
  • Structural Model
  • Hypothesis testing
  • Mediation Analysis (Basic and Advanced Level)
  • Bootstrapping Approach
  • Calculating Effect Size


OBJECTIVES

Upon completion of this course, participants will be able to:

  • Measurement Models 
  • Structural Models 
  • Higher Order Constructs 
  • Causal Effects 
  • Mediation Analysis 
  • Effect Size 
  • Reporting and Interpretation of results


WHO SHOULD ATTEND?

  • Industry Researchers 
  • Academicians 
  • Postgraduate Students






OUR TRAINERS




Dr Amjad Shamim

Dr. Amjad Shamim is currently a Senior Lecturer at the Department of Management and Humanities, and Core Researcher at Institute of Self-Sustainable Building, Universiti Teknologi PETRONAS. He obtained PhD, MS and MBA in Marketing. He has over 12 years of working experience in industry, academia, and research. He frequently conducts trainings in the areas of covariance based structural equation modelling, value co-creation, inferential statistics, survey research, marketing research and SPSS software, among others. 

Dr. Amjad has published his work in reputed marketing and management journals such as Journal of Retailing and Consumer Services, International Journal of Hospitality Management, Journal of Consumer Marketing, International Journal of Retail & Distribution Management, Asia Pacific Journal of Marketing and Logistics, Journal of Islamic Marketing, Journal of Entrepreneurship in Emerging Economics, International Journal of Applied Management Science, Environmental Science and Pollution Research, IEEE Access among others. In addition, he has secured 7 research grants in last 4 years from and national and international funding bodies. In 2019, he Liam Glynn Research Scholarship Award by American Marketing Association – Service Special Interest Group (AMA-SERVSIG). His research interests are in the areas of value co-creation, service-dominant logic, service thinking, service inclusion, brand experience and neuromarketing.

COUNTDOWN

REGISTRATION FEES

      ProfessionalS       

myr750

*fee quoted does not include SST, GST/VAT or withholding tax (if applicable)

Early bird/ group/ student

myr675

*fee quoted does not include SST, GST/VAT or withholding tax (if applicable)

OUR LOCATION

Centre for Advanced & Professional Education (CAPE)

 Level 16, Menara 2, Menara Kembar Bank Rakyat, 50470, Jalan Travers, Kuala Lumpur.

CALL US

+605 - 368 7558

DROP US AN EMAIL

cape@utp.edu.my