Structural Equation Modelling using AMOS
LEVEL: BEGINNER HRDF: CLAIMABLE
Six (6) CPD Hours approved by MBOT
TRAINER:
Dr. Amjad Shamim
1 - 2 NOVEMBER 2022
MS TEAMS
9.00AM - 5.00PM
RM 780 FOR PROFESSIONALS
10% Discount for Early Bird (until 1 October 2022) / Group / Students
CONTENT SUMMARY
INTRODUCTION
The Co-Variance Based Structural Equation Modeling (CB-SEM) as a second-generation approach widely used by researchers to analyze the multiple relationships simultaneously. This two-day workshop will train the participants with the application of Structural Equation Modeling (CB-SEM) in Research. With the in-depth understanding of the concepts of CB-SEM, the participants will be engaged in the hands-on experience to execute SEM using AMOS software and will be provided comprehensive guide on the interpretation of the results.
- Theoretical foundation of SEM
- Why and when use SEM AMOS
- Reflective vs. Formative constructs
- AMOS Graphics Introduction
- Normality tests
- Testing Common Method Biased (CMB)
- Confirmatory Factor Analysis (CFA)
- Dealing with Higher Order Factors (2nd order and 3rd order constructs)
- Measurement model
- Goodness of Fit (GOF)
- Modification Indices and covariances
- Composite Reliability test
- Construct Validity (Convergent Validity, Discriminant Validity)Structural Model
- Hypothesis testing
- Mediation Analysis (Basic and Advanced Level)
- Bootstrapping Approach
- Calculating Effect Size
OBJECTIVES
Upon completion of this course, participants will be able to:
- Measurement Models
- Structural Models
- Higher Order Constructs
- Causal Effects
- Mediation Analysis
- Effect Size
- Reporting and Interpretation of results
WHO SHOULD ATTEND?
- Industry Researchers
- Academicians
- Postgraduate Students
OUR TRAINER
1. Dr. Amjad Shamim (UTP)
Dr Amjad Shamim is currently a Senior Lecturer at the Department of Management and Humanities, Universiti Teknologi PETRONAS. He obtained Ph.D in Management from UTP, MS in Marketing and an MBA in Marketing from Pakistan. He has over 12 years of working experience in industry, academia, and research. He has published his work in various reputable international marketing and management journals. He has conducted several training programs both nationally and internationally in the areas of value co-creation, delivering service excellence, managing experience for brand building, structural equation modeling and measurement scales design among others. His research interests include value co-creation, transformative service research and service marketing.
REGISTRATION FEES
PROFESSIONALS
MYR780*
*fee quoted does not include SST, GST, HRDF service fee / VAT or withholding tax (if applicable).
EARLY BIRD/ GROUP/ STUDENT
MYR702*
*fee quoted does not include SST, GST, HRDF service fee / VAT or withholding tax (if applicable).
OUR LOCATION
Centre for Advanced & Professional Education (CAPE)
Level 16, Menara 2,
Menara Kembar Bank Rakyat,
50470, Jalan Travers,
Kuala Lumpur.
CALL US
+605 - 368 7558 /
+605 - 368 8485
DROP US AN EMAIL
cape@utp.edu.my