3-Day Mini MBA: Strategy, Marketing and Financial Risk Management

LEVEL: BEGINNER                   HRDF: CLAIMABLE 

Fifteen (15) CPD Hours approved by MBOT

TRAINERS: 

ASSOCIATE PROFESSOR DR TING DING HOOI, ASSOCIATE PROFESSOR DR. LAI FONG WOON, ASSOCIATE PROFESSOR DR. SATIRENJIT KAUR JOHL & DR. AMJAD SHAMIM 

 

19 - 21 AUGUST 2024

 

CAPE

Level 8, Permata Sapura, Kuala Lumpur City Centre, 50088 Kuala Lumpur​

 

9.00AM - 5.00PM

 

RM 2,550 FOR PROFESSIONALS

10% Discount for Early Bird (until 5 July 2024) / Group / Students

CONTENT SUMMARY

INTRODUCTION

The 3-Day Mini MBA is an intensive, hands-on and practical course for practitioners who plan to understand more of business management within a short period. It is designed specifically for working professionals who do not possess the luxury of time to attend a full MBA program. The course is a combination of theory and practice for the advantage of those who may not have strong backgrounds in the areas of strategy, marketing and financial risk management for career advancement. The course uses contemporary ideas for the enhancement of job functions and understanding of up-to-date management framework. The course’s delivery will be conducted in the forms of discussion, workshop and case study for greater application and appreciation.

The benefits of this Mini-MBA course are multifold: to understand how a company operates, uses of strategic thinking, plans and implements strategies, negotiates, influences and gets buy-in from stakeholders, uses financial data to make better and informed decisions, turns strategic goals into plans and actions as well as performs and delivers results. During the course, you will network and learn from a diverse group of peers from different entities and industries, develop a personal action plan and strategies and learn and apply real-world business scenarios.

COURSE CONTENT

Leadership Development & Strategy Planning

  • Understanding Organization Eco-System: People, Process & Team
  • Different Leadership Styles
  • Competitive Strategy Planning
  • Blue Ocean Thinking & Innovation

Marketing Practices for 21st Century Business

  • Debunking Conventional Marketing
  • Understanding the New Marketing Landscape
  • Service Thinking for Innovating Business and Creating Value for Stakeholders
  • Negotiation Skills for Achieving Sales Targets

Financial Analysis and Risk Management

  • Financial Acumen for non-Finance Executives
  • Interpreting Financial Statements for Risk Assessment
  • Evaluating and Measuring Project Risk and Performance
  • Enterprise Risk Agility and Resiliency

OBJECTIVES

Upon completion of this course, participants will be able to:

  • To provide understanding on the strategic management process in a competitive business environment.
  • To provide in-depth exploration on advanced marketing knowledge and practices by exploring new ideas for innovation competitive enhancement.
  • To introduce analytical skills for business risk management by efficient use of financial management tools.


WHO SHOULD ATTEND?

  • Frontline Employees
  • Marketing Officers/Executives/Managers
  • Corporate Service Managers
  • Business Planners and Analysts





OUR TRAINERS

1. Associate Professor Dr Ting Ding Hooi (UTP)

Dr Ting Ding Hooi is an Associate Professor at the Department of Management and Humanities, Universiti Teknologi PETRONAS (UTP) where he also holds the position of a Cluster Leader, Business and Management Cluster. He holds a PhD in Marketing from Universiti Sains Malaysia. He did his MSc in Economics at the University of Exeter, United Kingdom. He has over 23 years of experiences in academia and consulting firm.  Based on his vast research experience, he has secured various national and international research grants such as Sumitomo Foundation (Japan), Murata Science Foundation (Japan), International Collaborative Research Fund with Universitas Ahmad Dahlan (UAD) and Atma Jaya Catholic University of Indonesia, Ministry of Higher Education and Yayasan UTP.  Dr Ting has also provided his services to International clients namely Petronas Carigali Turkmenistan and British Council. He is currently the President of the American Association of Inside Sales Professionals (AA-ISP), Malaysia Chapter.

2. Associate Professor Dr. Lai Fong Woon (UTP)

Associate Professor Dr. Lai Fong Woon is Chairing the Department of Management and Humanities, Universiti Teknologi PETRONAS in Malaysia. He holds a Bachelor of Science degree in Business Administration (Finance) and a Master of Business Administration (Finance) from the University of Nebraska-Lincoln, USA. He obtained his PhD (in Enterprise Risk Management) from the University of Malaya, the oldest university in Malaysia. He has been teaching in higher learning institutions since 1998. Prior to joining education line, AP Dr. Lai has worked in two stock broking companies in Malaysia. He held an Investment Advisor’s Representative License issued by the Malaysian Securities Commission in 1997. He has provided extensive training courses in Malaysia and in Turkmenistan on the themes of Risk-Based Project Investment, Analysis of Financial and Economic Activity of Enterprise, Economic Basis of Logistics and Supply Chain Management. AP Dr. Lai has also provided his services to International clients namely Petronas Carigali Turkmenistan and being regularly involved with local clients such as PETRONAS Chemicals LDPE, PETRONAS Dagangan Berhad, PETRONAS Carigali and PETRONAS Chemicals Group Berhad 

3. Associate Professor Dr. Satirenjit K Johl (UTP)

Associate Professor Dr. Satirenjit K Johl has been in the academic, research & consultancy field since 1992. She is currently with Universiti Teknologi PETRONAS. Prior to that she was with Universiti Utara Malaysia. Dr. Johl has also served the corporate sector, namely IBM, Boustead Holdings and Malaysian Professional Centre. She obtained her Doctorate in Philosophy (Business) from University of Nottingham, U.K and Master’s in Human Resource Management from Universiti Utara Malaysia. She is also a certified trainer from the Institute of Personnel and Development, U.K. She has conducted several training programs for multinational companies i.e. IBM, Boustead Holdings and Universiti Teknologi PETRONAS in the areas of Quality, Entrepreneurship and Human Resource. She has received several awards from International bodies for Best Dissertation awarded by British Aerospace and Loughborough University, U.K. She has received the Hariram Jayaran special award and Gold award in the 23rd International Invention Innovation & Technology Exhibition. 

4. Dr. Amjad Shamim (UTP)

Dr. Amjad is an Associate Professor of Marketing and Program Manager for MBA in Energy Management at Management & Humanities Department, Universiti Teknologi PETRONAS (UTP), Malaysia. He is also Deputy Head at the Center of Social Innovation at UTP. He holds a PhD, MS, and MBA in Marketing.

He is a Chartered Manager Fellow (CMgr FCMI) from Chartered Management Institute (CMI) UK and is also a Certified Professional Marketer (CPM, Asia) by the Asian Marketing Federation.

With a diverse background encompassing over 15 years of experience in both industry and academia, Dr. Amjad has successfully trained more than 600 industry professionals and researchers. His training programs cover a wide range of areas, including Value Co-Creation, Social Intelligence, Design Thinking, Complex Problem-Solving Strategies, Innovation Management, Strategic Marketing Excellence for Professionals, and Structural Equation Modelling, among others.

In 2023, Dr. Amjad's Value Co-Creation training program was honored with the "Top 5 Training Program Award" from PETRONAS Marketing and Trading Skill Group. He has an extensive publication record, with over 80 research papers published in leading international journals. Additionally, he has secured 10 research grants from national and international funding bodies.

Dr. Amjad has played a pivotal role in academia, having successfully supervised four PhDs and currently supervising the research of eight PhD scholars. He has received numerous awards, including the Top Five Training Program Award from PETRONAS in 2023, the Journal Publication Award from Universiti Teknologi PETRONAS in 2022, the UTP Brand Advocate Award in 2020, and the Liam Glyn Research Scholarship award from the American Marketing Association – Special Service Interest Group in 2019.

Actively involved in professional bodies, Dr. Amjad serves as a Council Member on the Council of the Institute of Marketing Malaysia, an Editorial Advisory Board member for the Journal of Islamic Marketing & Management and Sustainability Research: An Arab Review-Journal, an Executive Director / Advisor R&D of the MBT Consortium, Executive Board Member of The Association of International Certified Public Accountants of Pakistan / CPAPRO®, and a Guest Editor at Frontiers in Psychology. Furthermore, he contributes to the academic community as a reviewer for various international research journals.

COUNTDOWN

DaysHoursMinutesSeconds

REGISTRATION FEES

PROFESSIONALS

MYR2,550*

*fee quoted does not include SST, HRDF service fee, GST/VAT or withholding tax (if applicable).

EARLY BIRD/ GROUP/ STUDENT

MYR2,295*

*fee quoted does not include SST, HRDF service fee, GST/VAT or withholding tax (if applicable).

OUR LOCATION

Centre for Advanced & Professional Education (CAPE)

Level 8, Permata Sapura, Kuala Lumpur City Centre, 50088 Kuala Lumpur​

CALL US

+605 - 368 7558 /

+605 - 368 8485

DROP US AN EMAIL

cape@utp.edu.my