Post-Pandemic Effect: Reskills & Upskills for Side Gig and Side Hustle 

TRAINERs: 

TS. DR. SAVITA K. SUGATHAN (UTP), ASSOC. PROF. DR. P.D.D. DOMINIC (UTP), ASSOC. PROF. DR. NOREEN IZZA (UTP), TS. DR. KHAIRUL SHAFEE (UTP), DR MANORANJITHAM MUNIANDY (UTAR) & MS. DINI TAJUDIN (DINIFLIX.COM)

ELIGIBILITY (MEETING ALL 3 CRITERIA) :

MALAYSIAN

UNEMPLOYED

DIPLOMA/DEGREE GRADUATES 2019 - 2022

 

18 JULY -

26 AUGUST 2022

 

ms teams

 

9.00AM - 5.00PM

 

FULLY FUNDED PROGRAM BY KPT

CONTENT SUMMARY

INTRODUCTION

In this course, one will learn to be the game changer. This course introduces the concept of digitalization, digital transformation, and gig economy for side gig and side hustle. For one to excel in the side gig and side hustle, exposure, knowledge, and skills in creating profitable and passionate ideas is a must. The course introduces the “3T” of tools, techniques and tips from successful figures and renowned work-of-arts. The participants journey starts from identifying profitable and passionate ideas, planning and development of the ideas using design thinking approach and easy-to-learn tools, follow with using empathic conversations techniques in rapport building, and next creating persuasive call-to-action scripts and videos for social media platforms, and lastly pitching the ideas to influential stakeholders and audiences.

In sum, this course covers end-to-end cycle in becoming a thriving gig, freelancer, and entrepreneur in seizing the opportunities to create positive values and continuous earnings.

COURSE CONTENT

Digitalization and Digital Transformation in Today’s GIG Economy 
  • Introduction to Digitalization and Digital Transformation 
  • Pre and Post Pandemic: Gig Economy
  • Permanent Jobs vs Entrepreneurship vs Side Gigs/Hustles
  • Side Gigs and Side Hustles Business Ideas or activities

Business Ideas Planning for Your Side Gig & Side Hustle

  • Digital Business Model and Sharing Economy Model
  • Building SWOT and TOWS Analysis
  • Building Business Model Canvas 
  • Building Unique Value Proposition and Unique Selling Proposition
Design Thinking Approach, Empathic Conversations and Rapport Building for Your Side Gig & Side Hustle
  • Design Thinking 5 Stages 
  • Thinking Process and Empathic Conversations 
  • Albert Mehrabian’s 7-38-55 Rule of -Personal Communication 
  • Knowing Yourself, Your Customers and Building Rapport

Business Ideas Development for Your Side Gig & Side Hustle 

  • User Interface & User Experience (UI & UX) Design 
  • Landing Page, Website or Mobile Development using Free Tools
  • Facebook or Instagram Business Page
  • Social Media Bots (e.g., Messenger, WhatsApp)
Creative Copy Writing and Digital Marketing on Social Media for Your Side Gig & Side Hustle

  • Digital Marketing & Call-To-Action (CTA)
  • Free vs Paid Advertising
  • Branding vs Sales & Marketing
  • Copywriting for social media platforms
  • Creating CTA scripts and video for social media platforms

Pitching Your Side Gig &Side Hustle Business Ideas

  • What, why, how, where and to who do you pitch your business idea, product, or service
  • Pitch Deck styles to showcase the business idea, product, or service
  • Video Pitch tools and techniques 
  • Demonstration styles and techniques

Team Project & Competition

  • Participants will be divided into teams.
  • Each team must complete a project that cover and deliver the contents, learnings, and outputs from Module 1 to Module 6


OBJECTIVES

At the end of this training program, participants will be able to:

  • Understand on Digitalization, Digital Transformation and Gig Economy.
  • Propose Profitable and Passionate business ideas or activities as Side Gig & Side Hustle.
  • Apply Design Thinking and Easy-To-Learn Tools for the development of the business ideas or activities.
  • Practice Empathic Conversations to build rapport with the different types of clients and customers. 
  • Build Creative, Persuasive, and Attractive Call-To-Action scripts and videos for social media platforms.
  • Pitch Side Gig & Side Hustle business idea or activities to diverse stakeholders and audiences.


WHO SHOULD ATTEND?

  • Malaysian 
  • Unemployed 
  • Graduated From 2019, 2020, 2021 & 2022





OUR TRAINERs

1. Ts Dr Savita K. Sugathan (UTP)

Ts. Dr. Savita K. Sugathan is an academic staff in the Department of Computer and Information Sciences, Universiti Teknologi PETRONAS (UTP), Malaysia since 2006. She received her PhD in Information Technology from UTP in 2018 and her MSc in Technology Management from University of New Wales, Sydney, Australia in 2006. She is accredited by Malaysia Board of Technologies (MBOT) as Professional Technologist (Ts.) in Information and Computing Technology. In 2019, Dr. Savita is awarded with Certified Professional in Requirements Engineering and Licensed Practitioner in Neuro-Linguistic Programming. She is an active member of Association of Information Systems (AIS) and a former member of Information System Audit and Control Association (ISACA). In UTP, she is a research member of Positive Computing. Her research interests are on the study of Awareness, Adoption, Acceptance & Use of Technology towards Sustainable Ecology, Well-Being and Education. Dr. Savita has published more than 50 journals and conference papers as well as has secured national & international grants amounted to RM300,000.

2. Associate Professor Dr. Dhanapal Durai Dominic  (UTP)

Dr. P.D.D.Dominic is currently an Associate Professor in Computer and Information Sciences department, Universiti Teknologi PETRONAS, Malaysia. He received his PhD in Management at Alagappa University, India. He received his Post-Graduate Diploma in Operations Research from Pondicherry University, India; Master of Business Administration; Master of Philosophy in Mathematics and Master of Science in Mathematics from Bharathidasan University, India. He has been working in the capacity of editorial board member for renowned journals. His research interests include Management Information Systems and Data Analytics. He has published more than 100 journals with high impact factors and distinguished indices like SCOPUS and ISI.

3. Associate Professor Dr Noreen Izza (UTP)

Noreen Izza binti Arshad is currently an Associate Professor at the Department of Computer and Information Sciences (CISD), Universiti Teknologi PETRONAS (UTP), Malaysia. She also leads the Positive Computing Research Cluster under the Institute of Autonomous Systems at UTP. She conducts investigation and publish papers in the area of technology for the society that include robotics intervention, stuttering mobile application, content management systems and learning management systems. She has supervised more than 50 final year students on various projects that include development of mobile applications, robots, web applications, business systems and many more. Her ultimate gold is always to drive her students to create good projects that can benefit others in any way possible. Her research interest is towards understanding ways technology is used, adopted and adapted, and ways it brings value to the society, business or organizations.  She has designed some methodologies, frameworks, tools and assistive technologies that include robots for children with autism spectrum disorder (ASD) and stuttering mobile application for speech therapists and people who stutter. Dr Noreen is one of the leaders in innovation fellowship of the Royal Academy of Engineering, U.K. She is always interested in exploring how the use of technology could lead to a better living and quality life; and ways to develop and promote technologies as enablers that could assist people in many aspects of life, including education, healthcare, and smart living.

4. TS. Dr. Khairul Shafee Kalid (UTP)

Dr Khairul Shafee Kalid currently position as Senior Lecturer, Computer, And Information Sciences Department, Universiti Teknologi Petronas. Dr Khairul obtained academic qualification in Ph.D. Information Technology from Universiti Teknologi PETRONAS, Malaysia, M.Sc. Information Technology from Queensland University of Technology and B.B.A Computer Information Sciences from Western Michigan University. Area of expertise in Knowledge Management, Enterprise Systems and Enterprise Architecture. Dr Khairul Shafee Kalid Professional membership in Malaysia Board of Technologies, Association of Information Systems and Malaysian Association of Information Systems.

5. Dr. Manoranjitham Muniandy (UTAR)

Dr. Manoranjitham Muniandy is an academic staff in the Department of Computer Sciences, Universiti Tunku Abdul Rahman (UTAR), Malaysia since 2009. She received her PhD in Information Technology from UTP in 2018 and her MSc in Computer Sciences from University Science Malaysia (USM), Penang, Malaysia in 2005. She is accredited by Malaysia Board of Technologies (MBOT) as Graduate Technologist in Information and Computing Technology. In 2019, Dr. Manoranjitham was awarded with Certified Professional in Requirements Engineering and Licensed Practitioner in Neuro-Linguistic Programming. She is an active member of Association of Information Systems (AIS). Dr. Manoranjitham is also Certified Microsoft Innovative Educator. In UTAR, she is a research member for Center of Learning and Teaching (CLT) and previously held the post of secretary. Her research interests are on the application of Mobile technologies, Haptics technologies, 21st Century Learning Teaching as well as Human Well-Being.

6. Ms. Dini Tajudin (DINIFLIX.COM)

Dini Tajudin, Branding Coach & CEO, Diniflix.com, International Speaker, Marketing in Asia’s Top 70 Rising Personalities LinkedIn Malaysia 2020. She was in sales for 21 years and built her own e-commerce business for 14 years building her brands and helping her clients build their brands and market campaigns. Now at Diniflix.com she helps business owners to brand online and build a profitable online business. In her courses, she teaches step-by-step how people can: use online marketing strategies to increase engagement, build trust and get their ideal customers online. We’re proud to say at Diniflix.com we've helped over 500 business owners to: start their own online business and grow their influence online and generate higher leads that convert to sales.

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This is A FULLY FUNDED PROGRAM  BY KPT

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Centre for Advanced & Professional Education (CAPE)

 Level 16, Menara 2, Menara Kembar Bank Rakyat, 50470, Jalan Travers, Kuala Lumpur.

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+605 - 368 8485

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