Advanced Professional Communications and Digital Production Course

    TRAINERs : Assoc. Prof. Dr Shahrina Md Nordin, Madam Ezzah Aziz Fawzy & Dr Ammar Redza Ahmad Rizal

    ELIGIBILITY : MALAYSIAN, UNEMPLOYED & DEGREE GRADUATED FROM 2019 - 2022 (meeting all 3 criteria)

 

WHEN  


14 NOVEMBER -

16 DECEMBER 2022

 

WHERE 


ms teams

 

TIME


9.00AM - 5.00PM

 

FULLY FUNDED PROGRAM BY KPT

CONTENT SUMMARY

INTRODUCTION

The Advanced Professional Communication Skills Course is designed to develop the participants to become experts in communications. Through this course, the participants will be able to apply advanced communication techniques, master persuasion strategies, and develop digital media production capabilities.

The main aim of the training is to enhance participants’ communication skills including the art of body language and non-verbal communication. The course also includes mastering the power of persuasion in communications, media production, broadcasting journalism and effective on screen presentation

COURSE CONTENT

Introduction to Digital Entrepreneurship:
  • Introduction to digital platform.
  • Activating Superfast Business Web and Business Platform.
  • Increased Web presence.
  • Hands-on activities and conclusion.

The Art of Body Language and Effective Listening:

  • Definition of Body Language and Non-verbal communication
  • Reading Body Language: Hand, Facial and Posture Expressions.
  • Gender-based non-verbal Cues.
  • Personal Body Language and Non-Verbal communication.
  • Effective Listening.
  • Evaluating nonverbal signals.
Mastering the Power of Persuasion in Communications:
  • Taking your persuasion skills to the next level.
  • Audience analysis.
  • Persuasive techniques and approaches.
  • What Makes an Influencing & Persuasive Communicator?

Introduction to Media & Digital production:

  • Introduction to the development of ideas both for television and new platforms audiences and advertisers.
  • Learn different treatments, formats and  scripts.
  • Basic aspects pf financial management including budget preparation.
  • Understanding the roles and responsibilities of Producers, Directors and production crew.
Broadcast and Digital Journalism:
  • To understand characteristics that are called news values.
  • Roles & responsibilities of Broadcast & Digital Journalist.
  • The Art of Interviewing.
  • Face to camera & Standupper.
  • Writing for pictures.
Effective on screen presentation:
  • Different approach : inform & entertain.
  • Voice : volume, articulation, pitch, pace & using microphones.
  • Interview and being interviewed on screen. Types of interview; live / recorded, Press Conference, Talk shows. Types of questions; open-ended, closed-ended, hypothetical, leading.
  • Record & review.


OBJECTIVES

By the end of the course, the participants should be able to:

  • Understand the principles of advanced communication skills and apply the tools.
  • Elevate capabilities in attaining excellence in the art of communications.
  • Enhance basic communication skills for successful digital production and journalism.
  • Develop effective advanced communication skills for on screen presentations.
  • Analyze and develop the art of body language and effective listening and sharpen persuasive communication skills.


WHO SHOULD ATTEND?

  • Malaysian
  • Unemployed
  • Graduated From 2019, 2020, 2021 & 2022






OUR TRAINER




1. Associate Professor Dr Shahrina Md Nordin (UTP)

Associate Professor Dr Shahrina Md Nordin has been serving at Universiti Teknologi PETRONAS for 20 years in various positions. She is not only active in academic related endeavor but has also been contributing in the management and corporate portfolios in the highest leadership team at the university. She is also the former founding head of Centre of Social Innovation. She currently leads the committee for the University Social Responsibility on socio-economic development of the rural communities for poverty alleviation. She has been active in research, funded by various government and corporate agencies at national and international levels. Her work on social innovation was funded by MOSTI Social Innovation (MSI) fund under the Ministry of Science, Technology, and Innovation (Malaysia) and other agencies. She is part of the founding members of the Malaysian Social Business Network. At the international front, she is an appointed reviewer by Research Council United Kingdom (RCUK). She was also an invited speaker at QS in Conversation in India on Women’s Higher Education for Leadership and Social Innovation. She was appointed as Track Paper Review Chair, Social Business Academia Conference (SBAC), Paris and Germany 2017-2019. She was also given the opportunity to be a Plenary Speaker at SBAC, Germany. She recently was given the opportunity to lead an internationally funded research by British Council. She has published numerous papers in indexed journals, authored a number of books and was an editor for several publications. She is currently an associate professor at the Management

COUNTDOWN

DaysHoursMinutesSeconds

REGISTRATION

FULLY FUNDED PROGRAM  BY KPT

*SUBJECTED TO TERM AND CONDITIONS

*FIRST COME, FIRST SERVE

*ALLOWANCE & CERTIFICATE WILL BE PROVIDED

OUR LOCATION

Centre for Advanced & Professional Education (CAPE)

 Level 16, Menara 2, Menara Kembar Bank Rakyat, 50470, Jalan Travers, Kuala Lumpur.

CALL US

+605 - 368 7558 /

+605 - 368 8485

DROP US AN EMAIL

cape@utp.edu.my