3-Day Mini MBA: Strategy, Marketing and Financial Risk Management

LEVEL : BEGINNER     HRDF : CLAIMABLE

 Trainers: PROF. DR SATIRENJIT K JOHL, ASSOC. PROF. DR. TING DING HOOI, DR AMJAD SHAMIM & ASSOC. PROF. DR. LAI FONG WOON

 

WHEN

26 - 28 JULY 2021

 

WHERE

MS TEAMS

 

TIME

9.00AM - 1.00PM

 

FEE RM 720 FOR PROFESSIONALS

10% Discount for Early Bird (until 26 June 2021) / Group / Students

COURSE SUMMARY

INTRODUCTION

The 3-Day Mini MBA is an intensive, hands-on and practical course for practitioners who plan to understand more of business management within a short period. It is designed specifically for working professionals who do not possess the luxury of time to attend a full MBA program. The course is a combination of theory and practice for the advantage of those who may not have strong backgrounds in the areas of strategy, marketing and financial risk management for career advancement. The course uses contemporary ideas for the enhancement of job functions and understanding of up-to-date management framework. The course’s delivery will be conducted in the forms of discussion, workshop and case study for greater application and appreciation.

The benefits of this Mini-MBA course are multifold: to understand how a company operates, uses of strategic thinking, plans and implements strategies, negotiates, influences and gets buy-in from stakeholders, uses financial data to make better and informed decisions, turns strategic goals into plans and actions as well as performs and delivers results. During the course, you will network and learn from a diverse group of peers from different entities and industries, develop a personal action plan and strategies and learn and apply real-world business scenarios.

COURSE CONTENT
Leadership Development & Strategy Planning
  • Understanding Organization Eco-System: People, Process & Team.
  • Different Leadership Styles.
  • Competitive Strategy Planning.
  • Blue Ocean Thinking & Innovation.

Marketing Practices for 21st Century Business

  • Debunking Conventional Marketing.
  • Understanding the New Marketing Landscape.
  • Service Thinking for Innovating Business and Creating Value for Stakeholders.
  • Negotiation Skills for Achieving Sales Targets.

Financial Analysis and Risk Management

  • Financial Acumen for non-Finance Executives.
  • Interpreting Financial Statements for Risk Assessment.
  • Evaluating and Measuring Project Risk and Performance.
  • Enterprise Risk Agility and Resiliency.


OBJECTIVES

Upon completion of this course, participants will be able to:

  • To provide understanding on the strategic management process in a competitive business environment.
  • To provide in-depth exploration on advanced marketing knowledge and practices by exploring new ideas for innovation competitive enhancement.
  • To introduce analytical skills for business risk management by efficient use of financial management tools.


WHO SHOULD JOIN US TO :

  • Frontline Employees.
  • Marketing Officers/Executives/Managers.
  • Corporate Service Managers.
  • Business Planners and Analysts.





OUR TRAINERS



1. Associate Professor Dr. Satirenjit K Johl 

Associate Professor Dr Satirenjit K Johl has been in the academic, research & consultancy field since 1992. She is currently with Universiti Teknologi PETRONAS. Prior to that she was with Universiti Utara Malaysia. Dr. Johl has also served the corporate sector, namely IBM, Boustead Holdings and Malaysian Professional Centre. She obtained her Doctorate in Philosophy (Business) from University of Nottingham, U.K and Master’s in Human Resource Management from Universiti Utara Malaysia. She is also a certified trainer from the Institute of Personnel and Development, U.K. She has conducted several training programs for multinational companies i.e. IBM, Boustead Holdings and Universiti Teknologi PETRONAS in the areas of Quality, Entrepreneurship and Human Resource. She has received several awards from International bodies for Best Dissertation awarded by British Aerospace and Loughborough University, U.K. She has received the Hariram Jayaran special award and Gold award in the 23rd International Invention Innovation & Technology Exhibition. 


2. Associate Professor Dr. Ting Ding Hooi  

Dr Ting Ding Hooi is an Associate Professor at the Department of Management and Humanities, Universiti Teknologi PETRONAS (UTP) where he also holds the position of a Cluster Leader, Business and Management Cluster. He holds a PhD in Marketing from Universiti Sains Malaysia. He did his MSc in Economics at the University of Exeter, United Kingdom. He has over 23 years of experiences in academia and consulting firm.  Based on his vast research experience, he has secured various national and international research grants such as Sumitomo Foundation (Japan), Murata Science Foundation (Japan), International Collaborative Research Fund with Universitas Ahmad Dahlan (UAD) and Atma Jaya Catholic University of Indonesia, Ministry of Higher Education and Yayasan UTP.  Dr Ting has also provided his services to International clients namely Petronas Carigali Turkmenistan and British Council. He is currently the President of the American Association of Inside Sales Professionals (AA-ISP), Malaysia Chapter.




3. Dr. Amjad Shamim 

Dr Amjad Shamim is currently a Senior Lecturer at the Department of Management and Humanities, Universiti Teknologi PETRONAS. He obtained Ph.D in Management from UTP, MS in Marketing and an MBA in Marketing from Pakistan. He has over 12 years of working experience in industry, academia, and research. He has published his work in various reputable international marketing and management journals. He has conducted several training programs both nationally and internationally in the areas of value co-creation, delivering service excellence, managing experience for brand building, structural equation modeling and measurement scales design among others. His research interests include value co-creation, transformative service research and service marketing.


4. Associate Professor Dr. Lai Fong Woon

Associate Professor Dr Lai Fong Woon is Chairing the Department of Management and Humanities, Universiti Teknologi PETRONAS in Malaysia. He holds a Bachelor of Science degree in Business Administration (Finance) and a Master of Business Administration (Finance) from the University of Nebraska-Lincoln, USA. He obtained his PhD (in Enterprise Risk Management) from the University of Malaya, the oldest university in Malaysia. He has been teaching in higher learning institutions since 1998. Prior to joining education line, AP Dr. Lai has worked in two stock broking companies in Malaysia. He held an Investment Advisor’s Representative License issued by the Malaysian Securities Commission in 1997. He has provided extensive training courses in Malaysia and in Turkmenistan on the themes of Risk-Based Project Investment, Analysis of Financial and Economic Activity of Enterprise, Economic Basis of Logistics and Supply Chain Management. AP Dr. Lai has also provided his services to International clients namely Petronas Carigali Turkmenistan and being regularly involved with local clients such as PETRONAS Chemicals LDPE, PETRONAS Dagangan Berhad, PETRONAS Carigali and PETRONAS Chemicals Group Berhad.



COUNTDOWN

DaysHoursMinutesSeconds

REGISTRATION FEES

      ProfessionalS       

myr720

*fee quoted does not include SST, GST/VAT or withholding tax (if applicable)

Early bird/ group/ student

myr648

*fee quoted does not include SST, GST/VAT or withholding tax (if applicable)

OUR LOCATION

Centre for Advanced & Professional Education (CAPE)

 Level 16, Menara 2, Menara Kembar Bank Rakyat, 50470, Jalan Travers, Kuala Lumpur.

CALL US

+605 - 368 7558 /

+605 - 368 8485

DROP US AN EMAIL

cape@utp.edu.my