E-Commerce :The Way Forward in Digital Entrepreneurship
28 - 31 MARCH 2022
MS TEAMS
9.00AM - 1.00PM
RM 600 FOR PROFESSIONALS
10% Discount for Early Bird (until 28 February 2022) / Group / Students
INTRODUCTION
The course is about e commerce and how to setup to embrace change and to sustain growth, survival, profitability and value to enterprises in this digital marketplace. SMEs in Malaysia must change towards e-commerce as their way of doing business. Hence, it is crucial to focus on training the local SMEs on functional operation aspects of business. This will enable the SMEs to increase their sales, profitability, productivity, and be able to manage cost to remain competitive and sustainable. This training is tailored to be held with strategic collaboration with relevant and successful partners like e-commerce providers. This course is timely now as it addresses the needs and norm post MCO. Also, this course will prepare the SME players to be able to compete in national and international levels.
The main aim of this training is to enhance participants’ fundamental and advance knowledge about e-commerce and entrepreneurship in the current era. Also, soft skills like communication (physical and cyber), people management and stakeholder relationship management will be introduced and enhanced. The business management aspects will include business development strategy, planning and branding, business marketing, computing for bookkeeping and accounts, money management and logistics management. In a nutshell, the course will equip the participants with the required knowledge and skills to scale-up for a career in e-commerce, to be able to face current challenges and thrive to sustain and contribute to the country.
E Commerce and Supply Chain
Business development strategy and planning and management
Branding and marketing via multimedia communication
Supply chain and Logistics management
Business administration and Resources management
OBJECTIVES
Upon completion of this course, participants will be able to:
WHO SHOULD ATTEND?
1. Ir Dr M Mubarak A Wahab (UTP)
Dr. Mubarak Wahab, P.E, PhD, is a multifaceted, self-driven and highly motivated engineer with over 20 years of experience, a master’s degree in Structural Engineering from University of Melbourne, Australia and a PhD degree from Universiti Teknologi PETRONAS, Malaysia. In the 20 over years of experience, 6 solid years of progressively responsible supervisory, managerial, and business development on construction and design projects. Academic since 2007, with research interest into structures and materials; onshore and offshore structural steel: integrity and reliability domain. To date has completed and currently managing numerous research projects (valued at RM1 million) and industry projects (Valued at RM 80 million) and published more than 40 research papers.
*fee quoted does not include SST, GST/VAT or withholding tax (if applicable).
*fee quoted does not include SST, GST/VAT or withholding tax (if applicable).
Centre for Advanced & Professional Education (CAPE)
Level 16, Menara 2,
Menara Kembar Bank Rakyat,
50470, Jalan Travers,
Kuala Lumpur.
+605 - 368 7558 /
+605 - 368 8485
cape@utp.edu.my