E Commerce: The Way Forward in Digital Entrepreneurship

    TRAINERs : Ir Dr M Mubarak B. A Wahab (UTP), Dr Noohul Basheer Zain Ali (Waham Technology Sdn Bhd) & Ts Dr Ng Cheng Yee (UTP)

    ELIGIBILITY : MALAYSIAN, UNEMPLOYED & DEGREE GRADUATED FROM 2019 - 2022 (meeting all 3 criteria)

 

WHEN  


1 AUGUST -

2 SEPTEMBER 2022

 

WHERE 


UNIVERSITI TEKNOLOGI PETRONAS

&

MS Teams (Online)

 

TIME


9.00AM - 5.00PM

 

FULLY FUNDED PROGRAM BY KPT

CONTENT SUMMARY

INTRODUCTION

This comprehensive course will help to embrace change and sustaining growth, survival, profitability and value to the country. SMEs in Malaysia must change towards e-commerce as their way of doing business. Hence, it is crucial to focus on training the local SMEs on functional operation aspects of business. This will enable the SMEs to increase their sales, profitability, productivity, and be able to manage cost to remain competitive and sustainable. This training is tailored to be held with strategic collaboration with relevant and successful partners like trade groups and successful e-commerce providers. This course is timely now as it addresses the needs and norm post MCO. Also, this course will prepare the SME players to be able to compete in national and international levels.

The main aim of this training is to enhance participants’ fundamental and advance knowledge about e-commerce and entrepreneurship in the current era.  Also, soft skills like communication (physical and cyber), people management and stakeholder relationship management will be introduced and enhanced. The business management aspects will include business development strategy, planning and branding, business marketing, computing for bookkeeping and accounts, money management and logistics management. In a nutshell, the course will equip the participants with the required knowledge and skills to scale-up for a career in e-commerce, to be able to face current challenges and thrive to sustain and contribute to the country.

COURSE CONTENT

Introduction to E Commerce and Supply Chain:
  • An overview, history, and outlook

Digital Entrepreneurship:

From Business Strategy, Development, Branding and Marketing for successful and sustainable business growth: an overview of 
  • Business management and administration
  • Accounting and finance
  • Branding and marketing
  • Business growth
  • Case studies and success stories
Business development strategy and planning and management:
  • Strategic planning
  • Monitoring and intervention of planning
  • Management of events
  • Management of resources
  • Management of stakeholders
  • Case studies

Branding and marketing via multimedia communication:

  • Importance of branding and marketing
  • The use of multimedia communication
  • Effective branding and marketing
  • The art of multimedia communication
  • Mass communication
  • Case studies

Supply chain and Logistics management:
  • An overview of supply chain and logistics network and system
  • How it works
  • What is the driving force and infrastructure
  • What is the support system
  • How to build trust in supply chain management
Business administration and Resources management:
  • An overview of business administration and resources management
  • How it works
  • What is the driving force and infrastructure
  • What is the support system
  • How to build trust in administration and managing resources


OBJECTIVES

Upon completion of this course, participants will be able to:

  • Comprehend and apply skill sets required to survive and thrive in the e-commerce platform.
  • Comprehend and able to manage the business needs of e-commerce activity supply chain.
  • Comprehend and understand the traits required to manage and grow businesses successfully in e-commerce platform  


WHO SHOULD ATTEND?

  • Malaysian
  • Unemployed
  • Graduated From 2019, 2020, 2021 & 2022






OUR TRAINERS




1. Ir Dr M Mubarak B. A Wahab (UTP)

Dr. Mubarak Wahab, P.E, PhD, is a multifaceted, self-driven and highly motivated engineer with over 20 years of experience, a master’s degree in Structural Engineering from University of Melbourne, Australia and a PhD degree from Universiti Teknologi PETRONAS, Malaysia. In the 20 years of experience, 6 solid years of progressively responsible supervisory, managerial and business development on construction and design projects. Academic since 2007, with research interest into structures and materials; onshore and offshore structure steel: integrity and reliability domain. To date has completed and currently managing numerous research projects (valued at RM1 Million) and industry projects (Valued at RM 80 Million) and published more than 40 research papers


  

2. Dr Noohul Basheer Zain Ali (Waham Technology Sdn Bhd)

Dr Noohul Bahseer is the Director for Waham Technology Sdn Bhd, Subang Jaya, Malaysia and Founder of Asmimi Limited, Southampton, United Kingdom. Asmimi Ltd was established in 2012 as a company and operating as a wholesaler and retailer for brand such as Mamakiddies, Skiidiii and Mollycoddle in UK. Also, a co-Founder of Ice Cream Village (ICV), Wangsamaju, Kuala Lumpur, established in 2015. ICV is a new start-up for Italian Gelato. It’s a new brand; established with the aim to bring authentic Italian Gelato to Malaysia. Dr Noohul also has assisted a number of small companies to turnaround their low turnover, from traditional operations to state-of-the-art marketing strategy using efficient social media. This resulted in 2-to-3-fold increase in overall turnover. Dr Noohul has worked with Consulting Flexilicate, a multi-million-ringgit University Malaya start-up company on having sustainable business model. Also, he has worked with Consulting Eartheque, a Chennai, India based company on expanding their business beyond India. Dr Noohul has played a major role in consulting for product commercialization including feasibility and market study, design and verification for pre-commercialization and scale-up of: Design Validation, Transfer to Pilot Production and Process Validation.



                




3. Ts Dr Ng Cheng Yee (UTP)

Dr Ng Cheng Yee received her PhD in Civil Engineering (Offshore structures) from Universiti Teknologi PETRONAS in 2014, MSc in Civil Engineering (Offshore Structures) in 2010 and BEng in Civil Engineering in 2007 from the same university. She is a member of Institute of Civil Engineers (ICE), UK, American Society of Mechanical Engineers (ASME) and Board of Engineer Malaysia (BEM). She’s experts in offshore engineering, floating offshore structures, Offshore renewable energy, wave-structure interaction, wave hydrodynamics & directional waves.

COUNTDOWN

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REGISTRATION

FULLY FUNDED PROGRAM  BY KPT

*SUBJECTED TO TERM AND CONDITIONS

*FIRST COME, FIRST SERVE

*CERTIFICATE, ACCOMMODATION AND F&B DURING COURSE DAY WILL BE PROVIDED

OUR LOCATION

Centre for Advanced & Professional Education (CAPE)

 Level 16, Menara 2, Menara Kembar Bank Rakyat, 50470, Jalan Travers, Kuala Lumpur.

CALL US

+605 - 368 7558 /

+605 - 368 8485

DROP US AN EMAIL

cape@utp.edu.my