19 SEPTEMBER -
28 OCTOBER 2022
MS TEAMS
(ONLINE)
&
UNIVERSITI TEKNOLOGI PETRONAS
9.00AM - 5.00PM
FULLY FUNDED PROGRAM BY KPT
CONTENT SUMMARY
INTRODUCTION
This course is designed keeping in mind the importance of using contemporary tools like Digital Analytics in marketing. This course will expose the participants to the fundamentals of strategic marketing, consumer behaviour, and sales strategies before diving deep in digital analytics. It will also reveal the participants to the basics of digital analytics and enable them to be able to deploy such tools for effective and targeted online marketing. Hence, the participants of this course would be able to create a competitive edge for the enterprise in which they are employed.
After completion of this course, the participants are expected to be better suited for the following kind of jobs; Data Analyst, Marketing Analyst, Business Analyst and Engineering Analyst
Consumer Behaviour Analysis
Customer Centric Approach to Co-Create Value
Digital Strategy
Webmaster Tools and Analytics
Applied Regression Analysis
OBJECTIVES
At the end of this training program, participants will be able to:
WHO SHOULD ATTEND?
1. Associate Professor Dr. Manzoor Ahmed Hashmani (UTP)
Dr Manzoor Ahmed Hashmani is currently working as an Associate Professor at the Computer and Information Sciences Department and Core Researcher at High-Performance Cloud Computing Centre, Institute of Autonomous System, Universiti Teknologi PETRONAS (UTP), Malaysia. He earned his M.E in 1997 and Ph.D. in 1999 from Nara Advanced Institute of Science & Technology, Nara (Japan). He has authored and co-authored more than 100 research articles published in various journals and conferences of international repute. He has also worked as a lead research and development person in a reputable Japanese company for five years. He is a Senior Member of IEEE, executive committee member of the IEEE Computational Intelligence Society, member of Society of Engineering Education Malaysia, member of Malaysia Board of Technology, and member of Pakistan Engineering Council. His current research areas of interest include:
2. Dr. Amjad Shamim (UTP)
With a diversified experience of industry and academia for over 15 years, Dr. Amjad has trained many industry professionals and researchers over the past few years in the areas of value co-creation, negotiation skills, design thinking and structural equation modelling.
He holds a PhD in Marketing (value co-creation and service-dominant logic) from Universiti Teknologi PETRONAS, Malaysia. He is a Certified Professional Marketer (CPM, Asia) by the Asian Marketing Federation.
Dr. Amjad research work has been published in leading international journals such as Journal of Consumer Behavior, Journal of Retailing and Consumer Services, Journal of Consumer Marketing, International Journal of Retail & Distribution Management, Asia Pacific Journal of Marketing and Logistics, and International Journal of Hospitality Management among others. In addition, he has published two books. His recent book on ‘Entrepreneurship and Big Data: The Digital Revolution’ is published by Taylor and Francis Group UK.
He secured seven research grants amounting to USD 90K from national and international funding bodies in the past five years. He has successfully graduated two PhDs scholars and currently supervising seven PhD scholars.
Dr. Amjad sits on the Council of the Institute of Marketing Malaysia, Editorial Advisory Board of the Journal of Islamic Marketing and Executive Board of the MBT Consortium and Guest Editor at Frontiers in Psychology. In addition, he is a recipient of the Liam Glyn Research Scholarship award from the American Marketing Association – Special Service Interest Group (AMA-SERVISG) in 2019 and the UTP Brand Advocate Award from UTP in 2020.
His areas of research and expertise include:
ALLOWANCE & CERTIFICATE WILL BE PROVIDED*
*SUBJECTED TO TERM AND CONDITIONS
FIRST COME, FIRST SERVE
Centre for Advanced & Professional Education (CAPE)
Level 16, Menara 2,
Menara Kembar Bank Rakyat,
50470, Jalan Travers,
Kuala Lumpur.
+605 - 368 7558 /
+605 - 368 8485
cape@utp.edu.my