Digital Analytics for Enterprise Competitive Edge 

TRAINERs: 

ASSOCIATE PROFESSOR DR MANZOOR HASHMANI & DR. AMJAD SHAMIM

ELIGIBILITY (MEETING ALL 3 CRITERIA) :

MALAYSIAN

UNEMPLOYED

DIPLOMA/DEGREE GRADUATES 2019 - 2022

 

16 MAY-

24 JUNE 2022

 

MS TEAMS

(ONLINE)

&

UNIVERSITI TEKNOLOGI PETRONAS

 

9.00AM - 5.00PM

 

FULLY FUNDED PROGRAM BY KPT

CONTENT SUMMARY

INTRODUCTION

This course is designed keeping in mind the importance of using contemporary tools like Digital Analytics in marketing. This course will expose the participants to the fundamentals of strategic marketing, consumer behaviour, and sales strategies before diving deep in digital analytics. It will also reveal the participants to the basics of digital analytics and enable them to be able to deploy such tools for effective and targeted online marketing. Hence, the participants of this course would be able to create a competitive edge for the enterprise in which they are employed.

After completion of this course, the participants are expected to be better suited for the following kind of jobsData Analyst, Marketing Analyst, Business Analyst and Engineering Analyst

COURSE CONTENT                                           

Part - I: Enterprise/Business Part
Marketing Strategy 
  • Marketing Essentials Elements 
  • Changing Landscape of Marketing
  • Market Segmentation, Targeting and Positioning Strategies 
  • Developing Successful Brands 

Consumer Behaviour Analysis 
  • Understanding Consumer Psychology 
  • Developing Consumer Attitude and Behavior 
  • Analysing Consumers Personality for target-oriented strategies 
  • Building Customer Relations 
Marketing in the Digital Age 
  • Digital and Social Media Marketing  
  • Marketing and Customer Analytics 
  • Machine Intelligence & Feelings Intelligence – preparing for the future
  • Marketing in the digital economy 

Customer Centric Approach to Co-Create Value

  • Applying Customer - Centric Approach for Developing, Delivery and Creating Value
  • Applying Service Design Thinking for Creating Value for Stakeholders- Customers Journey Mapping for Strategic Growth 
  • Customers Journey Mapping for Strategic Growth 
Part - II: Digital Analytics Part
Introduction to Digital Analytics
  • Digital Analytics Overview
  • Methods and Techniques
  • Data Collection Methods 
  • Cookies and Digital Analytics 
  • Data Confidentiality and Security
  • Implementation Plan
  • Key Metrics (Counts, Ratio and KPI)

Digital Strategy

  • Content Strategy and Issues 
  • Components of a Digital Strategy 
  • Digital Marketing Models 
  • Segmentation, Targeting and Tracking

Webmaster Tools and Analytics

  • Account Creation, Tracking and Administration 
  • Social Media Analytics
  • Webmaster Analytics 
  • Search Engine Optimization

Applied Regression Analysis

  • Statistical Models and their Applications 
  • Least Square Method for Simple Linear Regression
  • Multiple Regression and Logistic Regression


OBJECTIVES

At the end of this training program, participants will be able to:

  • Apply Digital Marketing Strategies for Enterprise Competitive Edge. 
  • Apply Customer-Centric Approach for Developing, Delivering, and Creating Value
  • Apply fundamental concepts of digital analytics tools and techniques for decision making. 
  • Demonstrate information management skill by applying Digital analytics methods in business decisions implementation.


WHO SHOULD ATTEND?

  • Malaysian 
  • Unemployed 
  • Graduated From 2019, 2020, 2021 & 2022





OUR TRAINERS

1.  Associate Professor Dr. Manzoor Ahmed Hashmani (UTP)

Dr Manzoor Ahmed Hashmani is currently working as an Associate Professor at the Computer and Information Sciences Department and Core Researcher at High-Performance Cloud Computing Centre, Institute of Autonomous System, Universiti Teknologi PETRONAS (UTP), Malaysia. He earned his M.E in 1997 and Ph.D. in 1999 from Nara Advanced Institute of Science & Technology, Nara (Japan). He has authored and co-authored more than 100 research articles published in various journals and conferences of international repute. He has also worked as a lead research and development person in a reputable Japanese company for five years. He is a Senior Member of IEEE, executive committee member of the IEEE Computational Intelligence Society, member of Society of Engineering Education Malaysia, member of Malaysia Board of Technology, and member of Pakistan Engineering Council. His current research areas of interest include:

  • Blockchain Technologies
  • Artificial Intelligence and Machine Learning
  • Soft Computing for Optimization

2. Dr. Amjad Shamim  (UTP)

With a diversified experience of industry and academia for over 15 years, Dr. Amjad has trained many industry professionals and researchers over the past few years in the areas of value co-creation, negotiation skills, design thinking and structural equation modelling.

He holds a PhD in Marketing (value co-creation and service-dominant logic) from Universiti Teknologi PETRONAS, Malaysia. He is a Certified Professional Marketer (CPM, Asia) by the Asian Marketing Federation.  

Dr. Amjad research work has been published in leading international journals such as Journal of Consumer Behavior, Journal of Retailing and Consumer Services, Journal of Consumer Marketing, International Journal of Retail & Distribution Management, Asia Pacific Journal of Marketing and Logistics, and International Journal of Hospitality Management among others. In addition, he has published two books. His recent book on ‘Entrepreneurship and Big Data: The Digital Revolution’ is published by Taylor and Francis Group UK.

He secured seven research grants amounting to USD 90K from national and international funding bodies in the past five years. He has successfully graduated two PhDs scholars and currently supervising seven PhD scholars.

Dr. Amjad sits on the Council of the Institute of Marketing Malaysia, Editorial Advisory Board of the Journal of Islamic Marketing and Executive Board of the MBT Consortium and Guest Editor at Frontiers in Psychology. In addition, he is a recipient of the Liam Glyn Research Scholarship award from the American Marketing Association – Special Service Interest Group (AMA-SERVISG) in 2019 and the UTP Brand Advocate Award from UTP in 2020.

His areas of research and expertise include:

  • Value Co-Creation
  • Customer-Centric Design and Approach
  • Service-Centric Marketing Strategies
  • Service Design Thinking
  • Negotiation Skills
  • Business Analytics for SMART Decision Making

COUNTDOWN

DaysHoursMinutesSeconds

REGISTRATION

This is A FULLY FUNDED PROGRAM  BY KPT

ALLOWANCE & CERTIFICATE WILL BE PROVIDED*

*SUBJECTED TO TERM AND CONDITIONS

FIRST COME, FIRST SERVE


OUR LOCATION

Centre for Advanced & Professional Education (CAPE)

 Level 16, Menara 2, Menara Kembar Bank Rakyat, 50470, Jalan Travers, Kuala Lumpur.

CALL US

+605 - 368 7558 /

+605 - 368 8485

DROP US AN EMAIL

cape@utp.edu.my