Design Thinking in Action: Unlocking Creativity for Business Acceleration
LEVEL: INTERMEDIATE HRDF: CLAIMABLE
Ten (10) CPD Hours approved by MBOT
TRAINER:
Dr. Amjad Shamim
6 - 7 AUGUST 2024
CAPE
Level 8, Permata Sapura, Kuala Lumpur City Centre, 50088 Kuala Lumpur
9.00AM - 5.00PM
RM 1,800 FOR PROFESSIONALS
10% Discount for Early Bird (until 6 July 2024) / Group / Students
CONTENT SUMMARY
INTRODUCTION
The ability to solve problems creatively and innovatively is becoming increasingly important in the business world. Finding valuable opportunities, creating and developing ideas, and testing and implementing innovative solutions are skills that entrepreneurs, professionals, managers, and leaders must possess. Design Thinking is an interactive process of developing creative ideas, understanding your users, questioning presumptions, redefining challenges, and creating innovative solutions that create value for all. It is a human-centred design to find the pain points of your customers/users, apply alternative approaches and design solutions that are not immediately obvious given your current level of understanding. The current and aspiring entrepreneurs, professionals, managers, and leaders can use the cutting-edge problem-solving tools of Design Thinking to develop innovative solutions, address business challenges and direct their organization's strategy. This training program will assist the participants in gaining best practices of Design Thinking and its practical application through a highly interactive methodology.
Module 1:
- EMPATHIZE – Understanding People/Customers from their Lens
- DEFINE - Figuring out the Problems/Issues/Opportunities
- IDEATE – Generating Ideas that Best Suits the People/Customers
- PROTOTYPE – Creation and Experimentation of the Solutions
- TEST – Refining the product/Service/Experience
- THINKING DIFFERENTLY - Going backwards to move forward
OBJECTIVES
Upon completion of this course, participants will be able to:
- Apply techniques to transform your customers' needs into human-centred solutions.
- Use ideation techniques to quickly generate, develop, and test new ideas/service/experience.
- Develop human-centred solutions to create value for your company and the customers.
WHO SHOULD ATTEND?
- Marketing and Sales Managers
- Frontline employees
- Supplay chain personnels/managers
- Corporate service managers
- Operation Managers
OUR TRAINER
1. Dr. Amjad Shamim (UTP)
Dr. Amjad is an Associate Professor of Marketing and Program Manager for MBA in Energy Management at Management & Humanities Department, Universiti Teknologi PETRONAS (UTP), Malaysia. He is also Deputy Head at the Center of Social Innovation at UTP. He holds a PhD, MS, and MBA in Marketing.
He is a Chartered Manager Fellow (CMgr FCMI) from Chartered Management Institute (CMI) UK and is also a Certified Professional Marketer (CPM, Asia) by the Asian Marketing Federation.
With a diverse background encompassing over 15 years of experience in both industry and academia, Dr. Amjad has successfully trained more than 600 industry professionals and researchers. His training programs cover a wide range of areas, including Value Co-Creation, Social Intelligence, Design Thinking, Complex Problem-Solving Strategies, Innovation Management, Strategic Marketing Excellence for Professionals, and Structural Equation Modelling, among others.
In 2023, Dr. Amjad's Value Co-Creation training program was honored with the "Top 5 Training Program Award" from PETRONAS Marketing and Trading Skill Group. He has an extensive publication record, with over 80 research papers published in leading international journals. Additionally, he has secured 10 research grants from national and international funding bodies.
Dr. Amjad has played a pivotal role in academia, having successfully supervised four PhDs and currently supervising the research of eight PhD scholars. He has received numerous awards, including the Top Five Training Program Award from PETRONAS in 2023, the Journal Publication Award from Universiti Teknologi PETRONAS in 2022, the UTP Brand Advocate Award in 2020, and the Liam Glyn Research Scholarship award from the American Marketing Association – Special Service Interest Group in 2019.
Actively involved in professional bodies, Dr. Amjad serves as a Council Member on the Council of the Institute of Marketing Malaysia, an Editorial Advisory Board member for the Journal of Islamic Marketing & Management and Sustainability Research: An Arab Review-Journal, an Executive Director / Advisor R&D of the MBT Consortium, Executive Board Member of The Association of International Certified Public Accountants of Pakistan / CPAPRO®, and a Guest Editor at Frontiers in Psychology. Furthermore, he contributes to the academic community as a reviewer for various international research journals.
REGISTRATION FEES
PROFESSIONALS
MYR1,800*
*fee quoted does not include SST, HRDF service fee, GST/VAT or withholding tax (if applicable).
EARLY BIRD/ GROUP/ STUDENT
MYR1,620*
*fee quoted does not include SST, HRDF service fee, GST/VAT or withholding tax (if applicable).
OUR LOCATION
Centre for Advanced & Professional Education (CAPE)
Level 8, Permata Sapura, Kuala Lumpur City Centre, 50088 Kuala Lumpur
CALL US
+605 - 368 7558 /
+605 - 368 8485
DROP US AN EMAIL
cape@utp.edu.my