Market Intelligence

LEVEL: BEGINNER                HRDF: CLAIMABLE 

Process Applying MBOT

TRAINERS: 

Ts Dr Norshakirah Abdul Aziz, Ts Dr Emelia Akashah Patah Akhir & Dr Nurul Aida 

 

8 - 10 JULY 2025

 

CAPE

Level 8, Permata Sapura, Kuala Lumpur City Centre, 50088 Kuala Lumpur​

 

9.00AM - 5.00PM

 

RM4,000 FOR PROFESSIONALS

10% Discount for Early Bird (until 8 June 2025) / Group / Students

CONTENT SUMMARY

INTRODUCTION

In this course we introduce the relationship of competitive intelligence, business intelligence, and market intelligence. At the same time explore the digital platform to transform data into business advantage.  This included on how the data helps to understand consumer behavior and market. Market intelligence (MI) is increasingly important in this era where the use of data is growing in many different fields. MI can help in product development and improving management decision-support effectiveness. 

COURSE CONTENT

Module 1 : Understanding Competitive Intelligence (CI), Business Intelligence  (BI) and Market Intelligence(MI)

Understanding CI

  • customer 
  • competitor
  • business advantage

Module 2 : Business Intelligence  (BI)

Power BI

Data Visualization

  • Insight to action using Power Bi
    • Data cleansing
    • Data modeling
    • Data visualization
  • Dynamic Report

Dynamic Dashboard

  • Case study 1
  • Group activity
  • Presentation

Module 3 : Market Intelligence(MI)

Power Automate

Power BI

Data Elicitation process:-Case study 1:

  • Analyze data from PDF
  • Analyze data from News
  • Analyze data from RSS
Data Elicitation process:
  • Analyze data from Twitter
  • Analyze data from Web
  • Analyze data from Picture
  • Sentiment Analysis

- Case study 2 : MI

  • Business Understanding
  • Data Cleansing
  • Data Preparation
  • Data Modelling
  • Data Visualization

Preparation MI Report

  • Dynamic Report
    • Insight to action
    • Hidden issues
    • Recommendation

    OBJECTIVES

    Upon completion of this course, participants will be able to:

    • Sharpen analytics skills in developing competitive strategy for business. 
    • Understand the principle of competitive strategy using market intelligence as solution.  
    • Perform sales forecasting & understand the strategy to discover market trends
    • Produce a dashboard for insight to action for market intelligence and decision-support effectiveness. 


    WHO SHOULD ATTEND?

    • Admin Executive/Executive.





    OUR TRAINERS

    1. Ts Dr Norshakirah Bt Abdul Aziz  (UTP)

    Ts Dr Norshakirah Bt Abdul Aziz is a Senior Lecturer at the Computer and Information Sciences Department at Universiti Teknologi PETRONAS, Malaysia. Currently, she is a researcher at the UTP Centre of Research in Data Sciences (CeRDaS) and Data Governance Leader at High-Performance Cloud Computing Data Centre (HPCCC). She holds a Diploma in Management Technology, Bachelor's Degree in Information Technology (IT), MSc Degree in IT, and a PhD in e-SCM Integration & Collaboration. Also, she has a total of 16 years of experience gained from academic institutions and industry under her belt. Her industry working experience is related to Business Intelligence, E-Business, and IT Project Management. Her research scope covers Business Intelligence, Data Analytics, Data Governance, and Digital Addiction. Besides, she is a qualified Technologist Specialist (Ts), an HRDF Certified Trainer, and a present EXCO Committee Member for Data Science Association, Malaysia and also provided training to all management level for E-Procurement & E-Business short courses. 

    2. Ts Dr Emelia Akashah P. Akhir  (UTP)

    Ts Dr Emelia Akashah P. Akhir is a lecturer at the Universiti Teknologi PETRONAS, Malaysia. She is a faculty member of Computer and Information Sciences Department and also attached to Centre for REsearch in Data Science (CeRDaS). She graduated from University of Brighton, UK with a PhD in Computing. She also an alumni of University of Surrey, UK where she obtained her MSc in Information System. Prior to that, she also holds her Diploma and First Class BSc (Hons) in Computer Science. Her research interest mainly includes but not limited to Data Management, Information and Business alignment, Data Governance, Data Quality and Information System. She is also currently involved data quality and Data Science research. She is a member for UK Association of Information Systems (UKAIS).

    COUNTDOWN

    DaysHoursMinutesSeconds

    REGISTRATION FEES

    PROFESSIONALS

    MYR4,000*

    *fee quoted does not include SST, HRDF services fee GST/VAT or withholding tax (if applicable).

    EARLY BIRD/ GROUP/ STUDENT

    MYR3,600*

    *fee quoted does not include SST, HRDF service fee GST/VAT or withholding tax (if applicable).

    OUR LOCATION

    Centre for Advanced & Professional Education (CAPE)

     Level 8, Permata Sapura, Kuala Lumpur City Centre, 50088 Kuala Lumpur​

    CALL US

    +605 - 368 7558 /

    +605 - 368 8485

    DROP US AN EMAIL

    cape@utp.edu.my