In a market, where products and services are perceived as a means of exchange rather than the basis of exchange, the conventional approach to selling needs a radical change in mindset. The sales professionals need to be more strategic in their approach of facilitating customers in their practices based on co-creating value rather than selling value. The co-creation approach involves redefining the way sales professionals and organizations engage with customers, suppliers, partners, and other actors, by bringing them into the process of value creation and engaging them in enriched experiences.

The concept of value co-creation is one of the important developments that service-dominant logic of marketing for the first time introduced which has emerged as a new stream of value creation. The applicability of value co-creation to the industry has gained acceptance with its great success in achieving the final result.  Consequently, the leading multinational corporations such as Hitachi, BMW, Unilever, IKEA, and others established Value Co-Creation Labs for providing an interactive platform to the customers for engagement. The notion of advancing and excelling in the business is in every businesses’ mission and vision. To skill and approach to create greater touch lies beyond a deep understanding of the concept of value co-creation, hence, the skill to co-create is paramount. 

This 2-days course is designed to bring the latest best practices for the participants on how to co-create value and develop enriched experiences for the customers and actors involved in the eco-system. The course offers an inspiring combination of academic excellence and activities with case studies to learn the best practice of value co-creation.