Business Digital Transformation and Strategic Planning

LEVEL: BEGINNER                   HRDF: CLAIMABLE 

Ten (10) CPD Hours approved by MBOT

TRAINERS: 

Ts. Dr Hafizan Bt Mat Som & Ts Dr Savita K. Sugathan

 

16 - 17 DECEMBER 2024

 

CAPE

Level 8, Permata Sapura, Kuala Lumpur City Centre, 50088 Kuala Lumpur

 

9.00AM - 5.00PM

 

RM 2,800 FOR PROFESSIONALS

10% Discount for Early Bird (until 16 November 2024) / Group / Students

CONTENT SUMMARY

INTRODUCTION

In an age where digital disruption is the new normal, organizations must pivot swiftly and strategically to not just survive but thrive. The course addresses the urgent need for businesses to adapt to the digital landscape, emphasizing the criticality of integrating advanced technologies and innovative practices into their core strategy. 

Transform your business and drive innovation with our two-day intensive course on Business Digital Transformation and Strategic Planning. Designed for forward-thinking leaders, this course delivers the insights and tools necessary to navigate the complexities of digitalization. Discover how to reinvent your organization through strategic planning, leverage cutting-edge technologies, and foster a culture of continuous innovation. Equip yourself with a thorough understanding of digital business models and data-driven decision-making to ensure a competitive edge in the digital era. You will not only learn from industry experts but also engage in hands-on workshops that will enable you to craft actionable strategies tailored to your business needs. Join us to ignite your digital transformation journey and become an architect of change in your organization.Expect a blend of interactive lectures, real-world case studies, and collaborative workshops. Day one lays the theoretical groundwork, while day two focuses on the strategic planning and implementation of digital initiatives. Participants will leave not just with knowledge, but with a practical roadmap and toolkit to embark on or accelerate their digital transformation journey.

COURSE CONTENT

DAY 1: Foundations of Digital Transformation

Module 1: Understanding Digital Transformation 

  • Introduction to Digital Transformation: Definition, scope, and significance.
  • Evolution of Digital Transformation: From digitization to digital business models.
  • Case Study Highlight: A look at successful digital transformations.

Module 2: Strategy and Leadership in Digital Transformation 

  • The role of leadership in driving transformation
  • Developing a digital strategy: Vision, objectives, and roadmaps.
  • Building a digital culture: Change management essentials.
  • Hands-on Activity (1 Hour)
    • Vision Crafting Workshop: Participants draft a vision statement for a digital transformation initiative.
    • Tools: Vision statement worksheet, examples from leading companies

Module 3: Session 3: Digital Business Models and Innovation 

  • Overview of digital business models: Subscription, freemium, platform-based, and others.
  • Innovation methodologies: Design thinking, lean startup, and agile development.
  • Hands-on Activity (1 Hour)
    • Business Model Canvas: Participants outline a digital business model for a hypothetical or real company.
    • Tools: Business Model Canvas template, sticky notes, markers

Module 4: Technology Enablers 

  • Exploring key technologies: Cloud computing, AI, IoT, blockchain, and big data analytics.
  • Assessing technology impact on business processes and customer experiences.
  • Hands-on Activity (1 Hour)
    • Technology Impact Analysis: Participants analyze the impact of a specific technology on an industry sector.
    • Tools: Impact analysis framework, industry reports

Day 2: Strategic Planning and Implementation

Module 5: Data-Driven Decision Making 

  • The importance of data in digital transformation.
  • Tools for data analytics and business intelligence.
  • Developing a data strategy for competitive advantage.

Module 6: Customer Experience and Digital Marketing 

  • Digitally transformed customer journeys.
  • Strategies for digital marketing and customer engagement.
  • Utilizing digital channels for personalized experiences.
  • Hands-on Activity (1 Hour)
    • Customer Journey Mapping: Participants create a customer journey map for a digital service.
    • Tools: Customer journey templates, persona outlines.

Module 7: Digital Transformation Roadmapping 

  • Steps to create a transformation roadmap.
  • Prioritizing and sequencing initiatives.
  • Identifying resources and capabilities needed.
  • Hands-on Activity (1 Hour)
    • Roadmap Development Workshop: Participants draft a transformation roadmap for a given scenario.
    • Tools: Roadmap templates, prioritization matrices

Module 8: Governance and Risk Management in Digital Transformation 

  • Governance structures for digital initiatives.
  • Risk management and cybersecurity considerations.
  • Hands-on Activity (1 Hour)
    • Risk Assessment Exercise: Participants conduct a risk assessment for a digital project.
    • Tools: Risk assessment templates, risk scenarios.

Course Wrap-Up and Q&A 

  • Recap of key takeaways from the course
  • Open Q&A session
  • Feedback collection

OBJECTIVES

Upon completion of this course, participants will be able to:

The primary goal is to demystify digital transformation and provide a structured framework for executing strategic plans that are aligned with the digital objectives of the business. Upon completion of this course, participants will have a clear understanding of:
  • A clear understanding of what digital transformation entails and why it is crucial.
  • Insight into various digital business models and the knowledge to innovate within their own industries.
  • The ability to use strategic tools to analyze and implement technology solutions that create value.
  • Strategies for leading change, managing data, optimizing customer experiences, and crafting digital marketing strategies.


WHO SHOULD ATTEND?

  • Anyone interested in Big Data and Artificial Intelligence
  • Managers and Executives 
  • Engineers, Researchers & Consultants 
  • Start-ups Company
  • Junior/Senior Lecturers





OUR TRAINERS

1. Ts. Dr Hafizan Bt Mat Som  (UTP)

Ts Dr. Hafizan Mat Som is a Senior Lecturer in the Department of Computer and Information Sciences at Universiti Teknologi Petronas (UTP) and a member of the Positive Computing Research Centre within UTP's Institute of Emerging Digital Technology. With over 20 years of experience in teaching and training in Digital Technology, IT/IS Governance, and Business Strategic Planning, Ts Dr. Hafizan is an accomplished professional in her field. She earned her PhD from Liverpool John Moores University, UK, specializing in technology-enhanced learning. She holds active membership as a Professional Technologist (Ts) awarded by the Malaysia Board of Technologies (MBOT) and is a member of the Association of Information Systems (AIS), Malaysia Chapter. Ts Dr. Hafizan brings extensive leadership experience, having previously held a top management position at a university in Pahang and served as the executive director of a Technical Training College. She is currently the Cluster Head for the Technology Section under the Pahang Women Policies and Blueprint 2022-2026. Ts Dr. Hafizan has been actively involved in delivering training to a diverse range of participants, including school children, university students, graduates, corporate employees, and the public. Her professional interests focus on business strategic planning, business digitalization, digital governance, digital learning technologies, and the application of extended reality technology to enhance quality of life.

2. Ts Dr Savita K. Sugathan  (UTP)

Ts. Dr. Savita K. Sugathan is an academic staff in the Department of Computer and Information Sciences, Universiti Teknologi PETRONAS (UTP), Malaysia since 2006. She received her PhD in Information Technology from UTP in 2018 and her MSc in Technology Management from University of New Wales, Sydney, Australia in 2006. She is accredited by Malaysia Board of Technologies (MBOT) as Professional Technologist (Ts.) in Information and Computing Technology. In 2019, Dr. Savita is awarded with Certified Professional in Requirements Engineering and Licensed Practitioner in Neuro-Linguistic Programming. She is an active member of Association of Information Systems (AIS) and a former member of Information System Audit and Control Association (ISACA). In UTP, she is a research member of Positive Computing. Her research interests are on the study of Awareness, Adoption, Acceptance & Use of Technology towards Sustainable Ecology, Well-Being and Education. Dr. Savita has published more than 50 journals and conference papers as well as has secured national & international grants amounted to RM300,000.

COUNTDOWN

DaysHoursMinutesSeconds

REGISTRATION FEES

PROFESSIONALS

MYR2,800*

*fee quoted does not include SST, HRDF service fee, GST/VAT or withholding tax (if applicable).

EARLY BIRD/ GROUP/ STUDENT

MYR2,520*

*fee quoted does not include SST, HRDF service fee, GST/VAT or withholding tax (if applicable).

OUR LOCATION

Centre for Advanced & Professional Education (CAPE)

 Level 8, Permata Sapura, Kuala Lumpur City Centre, 50088 Kuala Lumpur​

CALL US

+605 - 368 7558 /

+605 - 368 8485

DROP US AN EMAIL

cape@utp.edu.my