INTRODUCTION

In a market, where products and services are perceived as a means of exchange rather than the basis of exchange, the conventional approach to selling needs a radical change in mindset. The business and sales professionals need to be more strategic in their approach of facilitating customers in their practices based on co-creating value rather than selling value and products. The co-creation approach involves redefining the way sales professionals and organizations engage with customers, suppliers, partners, and other actors, by bringing them into the process of value creation and engaging them in enriched experiences. 

The practice of value co-creation using blockchain technology is one of the most important developments that service-dominant marketing and information technology introduced in recent times. This has emerged as a new stream of value creation for the customers and business. The blockchain technology is a new and advanced tool that companies can use to co-create value with various partners involved in the ecosystem and to keep control of the value creation process throughout the business chain. 

The notion of advancing and excelling in the business is in every business’s mission and vision. To skill and approach to create greater touch lies beyond a deep understanding and application of the concept of value co-creation, hence, the skill to co-create value through blockchain technology is paramount.  

This 4-days course is designed to bring the latest best practices for the participants on how to co-create value using blockchain and develop enriched experiences for the customers and other stakeholders involved in the eco-system. The course offers an inspiring combination of academic excellence and activities with case studies to learn the best practice of value co-creation using blockchain technology.