Blockchain Technology For Business Value Management
LEVEL : INTERMEDIATE HRDF : CLAIMABLE
TRAINERS : DR AMJAD SHAMIM & ASSOC. PROF. DR. MANZOOR HASHMANI
WHEN
8 - 9 NOVEMBER 2021
WHERE
MS TEAMS
TIME
9.00AM - 5.00PM
RM 860 FOR PROFESSIONALS
10% Discount for Early Bird (until 2 August 2021) / Group / Students
CONTENT SUMMARY
INTRODUCTION
The increasing awareness of the Blockchain technology has gained interest of business people and industrialists in recent years due to its security and transparency features. Hence several business enterprises are keen on using blockchain technology for value creation and management. Evidence is available to show that blockchain enables value management through Distributed Product Innovation, Controlled Customer Intimacy, Shared Operational Efficiency and Value Chain. The effective use of blockchain in business operations and marketing help the organizations in creating value for their customers and other stakeholders involved in the service ecosystem.
Leading firms around the world have recognized the importance of changing business thinking from goods-domiant to service-domiant where emphasize is on the value creation instead of selling. To accomplish the objective of value creation, blockchain technology can help in bringvarious parties and systems together where everyone plays a role as active partner and co-create value for all.
We have designed this course to provide an understanding of the blockchain technology to facilitate its use in business operations, marketing function and supply chain management with an ultimat aim of co-creating value for all. The course offers an inspiring combination of academic excellence and activities with case studies to learn the best practices of blockchain for business value management.
Module 1:
Introduction to Blockchain Fundamentals
- Blockchain – What is it? Why is it important? Why we can not avoid from blockchain?
- Blockchain – What benefits can be derived for business and individuals? How to effectively use blockchain in business operations for value creation
- Peer to Peer (P2P) Blockchain – how this can facilitate companies in optiming resources and creating value
Module 2:
Change the businss lens from ‘Goods-dominant Thinking’ to ‘Service-dominant Thinking’
- Goods thinking and its problems
- What is service thinking? Why we need service thinking?
- How potential value is different from real value? Who offer value, who create value and who destroy value?
- How to optimize resources to co-create value for win-win solution.
Module 3:
Leveraging Blockchain for Business Value Management
- How Blockchain is Relevant for Business
- Different Business Applications and Models
- Industry Use Cases
- Preparation of New Blockchain Business Model
Module 4:
Jobs to be done (JTBD) and business model canvas
- Developing JTBD strategies
- Developing business model canvas
- Way forward for implementation
OBJECTIVES
Upon completion of this course, participants will be able to:
- To introduce and provide hands-on practice on blockchain technology and its effective use in business management
- To introduce service-dominant thinking as a strategic tool for co-creating value for customers and other stakeholders.
- To facilitate the thought process for implementing blockchain technology for business value management in your companies.
ACTIVITIES:
- Setup & deploy blockchain master nodes
- Service-dominant self-assessment
- Business case studies
WHO SHOULD ATTEND?
- Supply chain personnel/managers
- Marketing and Sales Professionals/Managers
- Corporate service managers
- Information systems executives/managers
- Operation Managers
- Frontline employees
1. Dr Amjad Shamim (UTP)
Dr. Amjad Shamim is a Programme Manager for MBA-Energy Management and Senior Lecturer at the Department of Management and Humanities, Universiti Teknologi PETRONAS. He earned his Ph.D in Management (emphasis on value co-creation and Service-dominant logic) from UTP in 2016. Earlier he holds MS and MBA in Marketing.
He has over 12 years of working experience in industry, academia, and research. He has conducted several trainings for professionals and researchers on value co-creation, service-thinking, and structural equation modeling.
Dr. Amjad received Liam Glyn Research Scholarship award from American Marketing Association – Special Service Interest Group (AMA-SERVISG) in 2019 and UTP Brand Advocate Award in 2020. He has published 30+ artilces in leading marketing and management journals in addition to 2 books. He secured 7 research grants amount to USD 90K from national and international funding bodies. His research interest includes: service-dominant logic, value co-creation and agile marketing
2. Associate Professor Dr Manzoor Hasmani (UTP)
Dr. Manzoor Ahmed Hashmani is currently working as an Associate Professor in the Universiti Teknologi PETRONAS (UTP), Malaysia. He earned his M.E in 1997 and Ph.D. in 1999 from Nara Advanced Institute of Science & Technology, Nara (Japan). He has authored and co-authored more than 100 research articles published in various journals and conferences of international repute. He has also worked as lead research and development person in a reputable Japanese company for five years. He is a Senior Member of IEEE, executive committee member of IEEE Computational Intelligence Society's, member of Society of Engineering Education Malaysia, member of Malaysia Board of Technology, and member of Pakistan Engineering Council. His current research areas of interest include blockchain technologies, artificial intelligence and machine learning and soft computing for optimization
REGISTRATION FEES
ProfessionalS
myr860
*fee quoted does not include SST, GST/VAT or withholding tax (if applicable)
Early bird/ group/ student
myr774
*fee quoted does not include SST, GST/VAT or withholding tax (if applicable)
OUR LOCATION
Centre for Advanced & Professional Education (CAPE)
Level 16, Menara 2,
Menara Kembar Bank Rakyat,
50470, Jalan Travers,
Kuala Lumpur.
CALL US
+605 - 368 7558 /
+605 - 368 8485
DROP US AN EMAIL
cape@utp.edu.my