Entrepreneurship In The Digital World: Accelerating Start-Ups 

    TRAINERs : Assoc. Prof. Dr Shahrina Nordin, Assoc. Prof. Ts Dr Wan Fatimah Wan Ahmad, Assoc. Prof. Dr Hasbullah Ashari, Puan Hezlina M Hashim, Ts Muhammad Shafiq Shahrul Amar, EN. Mohd Hezri Amir & en. Iskandar Adonis

    ELIGIBILITY : MALAYSIAN, UNEMPLOYED & GRADUATED FROM 2019, 2020 & 2021 (meeting all 3 criteria)

 

WHEN  


13 SEPTEMBER -

29 OCTOBER 2021

 

WHERE 


MS TEAMS

(ONLINE)

 

TIME


9.00AM - 5.00PM

 

FULLY FUNDED PROGRAM BY KPT

CONTENT SUMMARY

INTRODUCTION

The comprehensive course, which covers end-to-end, aims to equip the entrepreneurs with pertinent knowledge and skills to be successful in the digital world especially in scaling up their businesses to step up in the new norm. 

The main aim of the training is to enhance participants’ business, financial and soft skills like communication management skills. The technical aspects include digital technologies. like digital marketing, branding tools, website navigation and security aspects of online payment gateway. Hence the course will equip the participants with the required skills to scale-up for successful business on digital platforms for their businesses to flourish.

COURSE CONTENT

Introduction to Digital Entrepreneurship:
  • Introduction to digital platform.
  • Activating Superfast Business Web and Business Platform.
  • Increased Web presence.
  • Hands-on activities and conclusion

Small-business Accounting Basics:

  • Understanding basic accounting terms.
  • Recording of transactions.
  • Closing accounts.
  • Trial balance preparation.
  • Income statement preparation.
  • Statement of owner’s equity preparation.
  • Balance sheet preparation.
  • Analyzing financial statements
Business Management for Digital Entrepreneurship:
1. Planning
  • Vision 
  • Mission
  • Goals & Objectives

2. Organizing

  • Organization Design
  • Culture
  • Social Networks

3. Leading

  • Leadership
  • Decision Making
  • Team

4. Controlling

  • Systems/ Process
  • Strategic Human Resource

5. Reflection & Sharing Session

Organizational Communication and team Dynamics:

  • Introduction and challenges of organizational communication.
  • Organizational Communication Approaches.
  • Conflict and Communication in Organizations.
  • Case study and exercise.
  • Organizational Communication and Leadership.
  • Communication and Technologies.
  • Team dynamics Communication.
  • Case study and exercise
Digital Marketing & Branding Tools:
  • Discovering the Art of Marketing.
  • Applying Digital Presence.
  • Using Iskandar's Marketing Funnel.
  • Designing Funnel with A.I.D.A Module.
  • Understanding Concept of Branding.
  • Applying Concept of Branding.
  • Designing Marketing Tools with Canva.
  • Constructing Complete Marketing Tools
Product Innovation and Scaling Up:
  • Introduction to Product Innovation and Scaling up.
  • Leadership in Product Innovation.
  • The job of the leader: envisioning and engaging.
  • Building the Habits of Productive Inquiry.
  • Scaling Up.
  • Case studies


OBJECTIVES

By the end of the course, the participants should be able to:

  • Elevated motivation in attaining excellence in business.
  • Enhanced basic business and financial management skills for successful digital entrepreneurship.
  • Effective organizational communication skills, and team dynamics for sustainable businesses.
  • Skills in creating effective audio and visuals in leveraging the digital technology for marketing and branding.
  • Awareness and knowledge on payment gateway that involve the products, methods and security


WHO SHOULD ATTEND?

  • Malaysian
  • Unemployed
  • Graduated From 2019, 2020 & 2021






OUR TRAINERS




1. Associate Professor Dr Shahrina Md Nordin (UTP)

Associate Professor Dr Shahrina Md Nordin has been serving at Universiti Teknologi PETRONAS for 20 years in various positions. She is not only active in academic related endeavor but has also been contributing in the management and corporate portfolios in the highest leadership team at the university. She is also the former founding head of Centre of Social Innovation. She currently leads the committee for the University Social Responsibility on socio-economic development of the rural communities for poverty alleviation. She has been active in research, funded by various government and corporate agencies at national and international levels. Her work on social innovation was funded by MOSTI Social Innovation (MSI) fund under the Ministry of Science, Technology, and Innovation (Malaysia) and other agencies. She is part of the founding members of the Malaysian Social Business Network. At the international front, she is an appointed reviewer by Research Council United Kingdom (RCUK). She was also an invited speaker at QS in Conversation in India on Women’s Higher Education for Leadership and Social Innovation. She was appointed as Track Paper Review Chair, Social Business Academia Conference (SBAC), Paris and Germany 2017-2019. She was also given the opportunity to be a Plenary Speaker at SBAC, Germany. She recently was given the opportunity to lead an internationally funded research by British Council. She has published numerous papers in indexed journals, authored a number of books and was an editor for several publications. She is currently an associate professor at the Management


2. Associate Professor Dr Wan Fatimah (UTP)

Associate Prof. Dr Wan Fatimah Wan Ahmad has vast experience in teaching. At Universiti Teknologi PETRONAS (UTP), she has taught Mathematics for Engineering students. Currently, she teaches Human Computer Interactions (HCI) for the undergraduate students in the Computer and Information Sciences Department. She involves in developing the HCI curriculum in the Department.

Associate Prof. Dr Wan Fatimah Wan Ahmad is a committee member of Malaysian IT Society (MITs) and myHCI-UX, IEEE Senior Member and Professional Technologist of MBoT. She is currently leading several research grants from Ministry of Science Technology & Innovation and Ministry of Higher Education, Malaysia. She won several awards in National and International levels of exhibition and commercialized few products.



                 




3. Associate Professor Dr Hasbullah Anshari (UTP)

Dr Hasbullah Ashari current position as Associate Professor, Management & Humanities Department, Universiti Teknologi Petronas. He had academic qualification in Ph.D. (Manufacturing Engineering) from Universiti Teknikal Malaysia Melaka (UTEM), MSc Manufacturing Systems Engineering from Warwick University, United Kingdom and B.Sc. in Industrial Technology from Eastern Illinois University, USA.

Dr Hasbullah Ashari expertise in Operations Management, Entrepreneurship, Quality Management, Supply Chain Management and Operations System Design. He had professional membership with Industrial Engineering & Operations Management (IEOM) Society and Malaysian Institute of Management (MIM).

COUNTDOWN

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REGISTRATION

FULLY FUNDED PROGRAM  BY KPT

*SUBJECTED TO TERM AND CONDITIONS

*FIRST COME, FIRST SERVE

*ALLOWANCE & CERTIFICATE WILL BE PROVIDED

OUR LOCATION

Centre for Advanced & Professional Education (CAPE)

 Level 16, Menara 2, Menara Kembar Bank Rakyat, 50470, Jalan Travers, Kuala Lumpur.

CALL US

+605 - 368 7558 /

+605 - 368 8485

DROP US AN EMAIL

cape@utp.edu.my